Another powerful digital marketing game this year is video content marketing. Visuals carry the attraction point in your content since ever and generate relatively, a lot of traffic and thus proves to be on the statement of more appealing, more effective and more fruitful. However these visuals are not just limited up to image format including posts and infographics, it owns now more and best of the visuals that possess creativity, objectivity, and a clear message.
As consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us. Psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content delivered through videos versus text, and the brain processes it 60,000 times faster.
How does it come on a Top-Notch in 2018
Well, the answer is quite clear, a video is simply more compelling and engaging than text. Video consumption is on the rise than the text consumption. It is not really surprising that the marketplace has responded with an ever-increasing output of video covering every topic imaginable. The interesting part is the insatiable desire for more video is driven largely by shorter attention spans and the continual rise of mobile device usage over desktop usage by consumers.
Converting existing text content and creating new video content is not the massive undertaking it used to be. Consumers today prefer authentic, useful information over high-production glitz and polish. That removes huge barriers to cost and production time in expanding your video asset library.
“Videos are not the product. People are. Videos are just tool we use to reach them and impact their life.” Tim Schmoyer – YouTube Video Strategist Video Creators
There is certain video content you always have admired, though you ignore casual written or image posts by these brand or limited to their important announcements.We can say powerful marketing that creates lasting impact has always been one of the most important branding strategies, while video marketing seems as best of it this year.
How Does Video Marketing Create an Impressive Impact?
It’s a big question to know the science about the impression that is created on the audience and engage more of them in best and truly powerful way. Not only has this mentality lead to the demise of traditional and old online marketing efforts, but it’s also set the stage for more human interactions between brands and consumers. Interactions that don’t feel like marketing.
A clear approach to audience
Video marketing is a clear approach to an audience that welcomes them and clearly deliver a message or create a situation about the upcoming message from the scratch that let the viewer pull from the very beginning, hence create a genuine audience. Online videos are easy to share, and they appeal to a range of people. Usually shorter videos with complete information are more effective. Longer duration with extra exaggerating of some step in the tutorial can make a “boring” impact on others. For example, if I am making a tutorial for any social media account handling on Social Champ, overstressing on just one step makes it boring and the subscriber would leave the page or click something else.
Giving an authentic story with authentic conditions
Video marketing is about the objectivity and when you put some realistic element and something or someone beyond your brand, directly. It is about the connection of that moral or credentials of the story or object to your subject (or brand). Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone’s micro experience to deliver a relatable and compelling story. When you are generous and genuine with the struggles and own a motive behind the success, it’s easy to make people ‘yours’ then and create a strong impression to provoke their loyalty.
Smooth, live and effective deliverance
The most important thing is Video content expresses ideas in front of other’s eyes and ears. Let’s make it simple your write-ups have chances to be ignored by the reader, either it’s some part of it or a little but important part of it.
“75% of business executives watch work-related videos weekly. 54% of business executives share work-related videos with colleagues at least weekly”
Viveka Von Rosen – Founder, Author and LinkedIn Expert Linked Into Business. Chief visibility officer and Co-founder of Vengreso.
However, video content gives a smooth deliverance of your content that effects on audiences’ by seeing and listening both. The live experience a viewer see has more effect than your post. Videos marketing somehow more to be convincing than just being present. By summing it up, Video presents your ideas in a rhythm and catches attention from scratch.
Tips for a Successful Video Content and the Perfect Tool for it
Either you want some video ad or content to be made, these few steps are always needed for a purposeful, successful and powerful results.
Ideate for your Objective
The first step is to brainstorm ideas for your videos. Here are three quick ways to generate a ton of ideas:
- Look at your top blog posts and evergreen content.
- If you write a blog, like us, you’ll likely have a treasure trove of content ideas on your blog. The blog posts that resonate with your audience is probably great content for your videos.
- What can be the best way, not just to send but to peruse your message and information pieces in a most stable way?
Well for this these tools can give a hard hit
This tool crawls the web to identify trending content so you can capitalize on the next big thing before competitors do. Although ContentIdeator is not specific to video alone, it allows you to filter a search so it can look only at YouTube to see what’s most popular there.
Placeit offers over 2,500 media templates—many of which are for videos—into which you can insert your logo or other images. The content is technology-themed, so if you’re thinking about making a YouTube clip about the world of tech, Placeit could help get your ideas flowing and confirm whether or not they are feasible.
Plan and Create
It’s time to work on your ideas and shape them practically. It includes a high research from figuring out the purpose of video creation in the most effective way. Take out the points, script them and plan out the steps then all you need is just creation of content. Well, here are few tools and software that help to create a perfect video in the finest way.
With 5 different video styles and 120 different types of animations, Animaker lets you make really beautiful explainer videos for your product. This Do-It-Yourself software is also to use. Their typography & infographic template styles could be really useful for content marketers.
Just like they claim, VideoScribe lets you create “Stunning, high-definition, whiteboard-style animation videos. And you can make whiteboard videos with no design or technical know-how”. It let you edit and make animated whiteboard videos using royalty-free images and music (over 1k of them). Customizing them wouldn’t get any easier too.
Maybe you want to rely on videos to show clients your products or services in action like SpeedPro Imaging does here. Even if you don’t have a major marketing budget or lots of video-based know-how, Videoshop is a user-friendly app that helps you get great results.
“Launch Videoshop and quickly make videos that feature subtitles, slow-motion effects, and more, all without going through unnecessary steps that could slow down the overall process. It’s also easy to share the finished products to social media feeds, increasing the likelihood your business will gain traction from the efforts. Videoshop also permits voiceovers. Using that feature could be helpful if you want to provide context beyond what subtitles offer.” Because it’s so easy to rely on Videoshop to make videos, you might even do as Samsung did and create two different versions of a video that were different lengths. Interestingly, Samsung got good results via video while promoting a speaker. After running for two weeks, the ad boosted awareness among consumers who saw it by 25 percent. That goes to show how effectively video can show how products work, even if they don’t intuitively seem like a good fit for the video medium.
Edit Till it comes to Perfection
A quality material that presents in a raw form as the final move sometimes is destructive. You always need to check again and again the content you have produced and it should have edge perfection before airing on digital marketing channels. You should know what cut out and what to keep, in short, a sensible editing has always been required and your video demands to be flawless. Here are some Video Editing tools that can be so helpful for the perfection.
Although Magisto is a tool for both creating and editing, its real strength lies in editing. Powered by algorithms, it selects the best parts of your films and photos and blends them all into a new piece of video content enhanced by music, effects, and themes you’ve chosen.
Think about using Magisto if your company has held a special event, been strongly represented at a conference, or taken part in an awards ceremony, and you want to make a video that highlights the most exciting parts of that occasion. By editing videos and photos you’ve already gathered and turned them into something new, Magisto makes video creation a breeze.
Even if YouTube doesn’t heavily factor into your upcoming video campaign, you can still depend on YouTube’s integrated video editor to get your clip just the way you want it before going live. This Flash-based tool works directly in your browser and saves versions of your edited video on command. All the basic ways to make your video better are built into the tool, such as adding audio, still images, or titles.
Transitions can guide viewers through your video and denote the start and end of different sections. Creative Commons-licensed videos could beef up your content if the existing footage isn’t long enough or cannot be delivered the desired effect.
Because the editor’s feature set is fairly limited, it’s not realistic to rely on it for a large-scale video campaign. However, consider YouTube’s tools a worthy introduction to some of the cool things that are possible with purposeful editing tools. Eventually, you might be able to use the YouTube-edited material as leverage when making the case for a more capable tool.
In a Nutshell
Social media marketing has the dynamism and is becoming challenging every new day. It does not just about managing your social media profile and post a lot, it’s game of originality, authenticity and smartness Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers. Leverage a plot twist, when the audience cannot predict the outcome, they will be more likely to remain engaged throughout the entirety of your content. Appeal to emotion. While you do not want to abuse this approach, emotion is an incredibly powerful driver that can influence the way people act and respond to your product or service. Tools are to make life easier, incorporate them into the last limit perfection to your ideas and finesse of your purpose.