Browsing the internet, many guides claim they know the best time to post on Facebook.
Interestingly, each of these guides conflicts with each and moreover consistently conflict with my own analysis.
Brace yourself, this may not be what you want to hear, but the best time to post on Facebook depends on your business and your audience.With a little extra effort and creative thinking along with simple analysis, you can determine the best time for you by focusing on your targeted audience. Click To Tweet
According to a Research by Marketing Charts, Facebook receives half of its reach within 30 minutes. So, you should try to determine when your fans are on Facebook and try to schedule your posts around that time.
Step 1: Determine Who Your Audience Is
Head over to Facebook Insights for your page. It has all the demographics you need to determine whether your posts are seen by specific Audience Segment or not.
Now, as you dig deeper, you can see review the age range and gender breakdown by opening your Facebook Insights and visiting the “People” tab.
If you have multiple locations or a large customer base, or you are looking to expand your outreach globally, you will want to review the location of your audience as they may be spread across various time zones.
Step 2: Think About What Their Day Looks Like
Now that you know the demographics of your audience, think about their day — what would they be doing at this specific time, is your typical prospect a mom? A businessman? Or a job worker, likely to work at a 9-5 job? All of these factors can help determine the best time to post on facebook on your page.
Head over to the “Posts” tab to see when most of your audience is online.
Step 3: Apply What You Know
Now your simple analysis is finished, it’s time for you to do creative thinking,
Utilize the information you now have about your audience to develop your content marketing strategy. The hard part is to determine the spot in posting your content to create the maximum effect. That is when your audience is online and when other businesses are posting less frequently.
You will get there with time, and regular posts will eventually let you determine how active your posts are.
You can see if you’re on the right track by experimenting and scheduling your content at different times (time zones) and then gradually analyzing how much engagement each post received. This can be found in the “Posts” tab:
Share Content That’s In The Moment
Sometimes the most critical task you need can do to reach your audience is to share extremely timely content.
For example, You can give your audience a look behind the scenes of your business by sharing photos of your staff celebrating the Independence Day.
Better yet, take a short 5-minute Facebook Live video and interview your co-founders about the journey you had till now. Or ask your staff about their favorite holiday tradition. Live video performs exceptionally well because Facebook prioritizes this timely content in the newsfeed.
Tip: Need to develop Brand Strategy? Check How To Develop A Brand Strategy
The bottom line: What is Best Time to Post on Facebook?
No matter when you post on Facebook, the truth is that Facebook updates its algorithm every once in a while, and that algorithm controls when your content gets seen.
However, that doesn’t mean Facebook isn’t worth your efforts mentioned above, but you should look for ways to connect with your fans on other social media platforms. The better way to be live & connected with your audiences on every channel is to use a social media scheduling tool. It will not only give you the right insights about your posts engagement but will also save your time & efforts.