In this millennia, an estimated 56% of people have access or at least have used the internet. While roughly 62% of humans globally own or use mobile phones. Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased. The use of digital marketing is at its peak due to the constant use of social media and other internet outlets. Not incorporating this very proficient style of marketing could lead you to miss out on a large scale of consumers. Listed below are a few digital marketing strategies that are still being ignored and are utilized by experts:
6 Must Digital Marketing Strategies That Can’t be Ignored:
1. Influencer Marketing
Influencer marketing has been around for many years now. Despite its value when it comes to marketing, it is still overlooked by some experts. What is influencer marketing anyway?
Influencer marketing incorporates vital leaders or influencers to direct your brand to a higher and broader market. Influencers often get mistaken as people with a high social media following. But NO. These key leaders or influencers are experts who convince consumers about considering the brand or products that they are promoting. These influencers should have the following aspects of utilizing the use of digital marketing strategies:
- Reach – the ability of the influencers to spread and deliver a message to a significant amount of consumers.
- Salesmanship – the ability to persuade consumers through various communication and marketing techniques.
- Contextual Credibility – the credibility of the influencer is the most critical aspect they should have. The influencer should be able to provide expertise and knowledge about what they are trying to market.
With websites like YouTube and Vimeo, video-related content is continuously viewed and are at the height of its popularity. Experts should be aware that using a promotional type of video is a very engaging format when it comes to marketing. Consumers gravitate towards this kind of digital strategy because of both the entertainment and information that videos can provide.
The use of videos, however, is widespread these days. So before engaging and investing in these type of digital marketing strategies, always make sure that the videos you will be providing will stand out and be unique so your competition won’t overshadow its appeal.
One strategy to improve your digital marketing is by using an approach called infographics. An infographic is a visual image usually represented as a chart or a diagram that is used to show various data and information. Although the text-based content is still essential, the use of infographics usually makes it easier to catch the attention of your target consumers and audience because of its visual aspects.
Humans are generally visual beings, the sight of colorful and exciting images can easily catch our attention. By using the said strategy, you are giving them a higher chance of noticing and paying attention to what you are advertising due to infographics that relies heavily on the visual side of marketing.
Info-graphics are also best for providing relevant information to your target consumers. This relevant information is easily illustrated through infographics even without too much text.
Using a well-designed infographic as your digital marketing strategy will surely help you stand out.
4. Artificial Intelligence
AI has been mostly present only on sci-fi films, or so we know. Artificial intelligence has been around since basic technology has begun. Now, it has made its way to popularity and paved its way into the real world and everyday living.
These days, AI in fact powers most top search engines on the internet, Google being a primary example. However, in the coming years, search engines are aiming to incorporate a highly intelligent AI technology to improve the way of browsing and search.
Artificial intelligence’s role in digital marketing is to analyze your consumers’ patterns and behaviors through different platforms. Collecting data through AI is very efficient since AI can also distribute your business to the same audience that you are looking for to market. This will all be accessible in the years to come.
What we are looking at is a more intelligent Siri, Alexa and Google home which are all AI-based. Search engines will incorporate voice search more effectively soon. Websites should be encouraged to apply this technology to meet up with competitors who are already using this for their online business.
5. Social Media
Social media has been a big part of an individual’s life due to the higher rates of internet use. Most people don’t even let a day pass without using social media. With that being said, incorporating social media into your digital marketing strategy a must.
People are more into specialized social media platforms such as Pinterest, Instagram, Google +, and of course, the most essential of them all, Facebook! How effective is this, you may ask? Exposing your business into platforms that serves as a free advertising tool will surely provide your presence on the internet a real boost.
Related Article: Key Takeaways From the Experts of Social Media Marketing World 2019
Having a digital marketing strategy concerning social media gives you lots of opportunities to connect.
Connect with your audience at a more personal level with the communication you can have just by simple clicks and taps.
A combination of AI and social media, chatbots became a hit when it comes to digital marketing in the past two years. Chatbots use a process called “deep learning.” Deep learning allows a network to perceive data and specific speech patterns.
The use of chatbots offers more significant opportunities for consumers to communicate with brands at a very personal level. This kind of digital marketing strategy could be the one to help your marketing the most.
Taking advantage of these digital marketing arms will surely help your business thrive in the World Wide Web. The key to effective marketing is proper communication between your target audience and your presence as a brand. Using these said strategies will surely help and satisfy your digital marketing needs.
Author: Usman Raza is the co-founder of Christian Marketing Experts and marketing specialist at PSDtoWPService.com. He has been writing for magazines and newspapers since 2001, and editing and managing websites since 2006. Usman has a BA in Business Development, Philosophy, and English. Follow him on Twitter @usmanintrotech.