When it comes to social media marketing, content marketing and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales, get more traffic on your website and drive your audience towards conversion.
Assuming, you already have gone through Beginner’s Guide to Facebook Marketing, we will be discussing tips, tricks, and hacks that will be more focused on getting sales, attracting an audience and increasing traffic on your business website. Facebook is evolving. What started out as a place to share daily-life updates has turned into a network of 2.07 billion monthly active Facebook users.
These users, utilize Facebook in several ways according to their curated needs and time.
Let’s take a look how you can utilize Facebook in an effective yet efficient way.
Target Segmental Specific Audience
Facebook management always leads to potential buyers if you target them wisely.
Did you know that you can target French and English speaking prospects, between the ages of 21-45, who live in a 15-mile radius of Tyler, TX, who are looking for social media marketing solutions?
Don’t believe me? Try Facebook Ads Targeting, where you can easily create a location, gender or age-specific adverts and reach the potential prospects.
Related Article: “15 Tips That Will Make You A Twitter Marketing Maestro“
Optimize Post Frequency According To Time
For those of you who have audiences outside your territory, demographic research like this is simple enough with Google Analytics to understand where your own audience is, giving you the opportunity to target their time zones accordingly.
There are also tools available that can schedule your posts to different times to coordinate with the timezones to increase your outreach.
So, what is the best time to post according to your territory? Take a loot Facebook Insights to get to know the most suitable time where your audience engages with your content.
Generally, the best time to post on Facebook is 1–4 p.m. late in the week and on weekends.
- Saturday and Sunday at 12–1 p.m.
- Thursday and Friday at 1–4 p.m.
- Wednesday at 3pm
When to post on Facebook, in general, to increase your shares and click-throughs:
- 1 p.m.
- 3 p.m.
- 9 a.m.
Utilize Poles On Facebook
Successful Facebook pages incorporate polls and contest into their overall social strategy. According to newBrandAnalytics, “some companies have already ditched surveys” and are now turning to social feedback to in an effort to understand the customer experience.
Facebook gives its users the ability to create polls with some handy features that can be utilized to get a better insight of what customers expect from your business.
You can add options to your poll, as well as images or GIFs to make it feasible for the audience to choose an answer.
Post More Than Just Links
As we do in-depth research on Facebook’s algorithm to display any post on Newsfeed as well as the reach of any post, sometimes the whole thing feels like witchcraft, doesn’t it?
Some posts go completely unnoticed while others receive insane amounts of engagement.
Diversifying your content marketing strategy can lead to increase in sales volume for your brand through Facebook, as Neal Schaffer suggested, 3-6 Months are enough for you to be in the competitive lead in your industry if you utilize Social Media effectively.
For beginners, posting solely self-promotional content isn’t going to do much to rile up your current audience or drum up new ones. While there’s nothing wrong with linking out to your blog or products, external links shouldn’t be the only source of your content.
As we talk about Facebook algorithms, conventional wisdom also tells us that Facebook prefers posts that stay within their walls, so to speak. This leads to the conclusion that incorporating solely text-based, photo or videos posts into your feed versus constantly linking out is a smart move.
Have Crystal Clear Value Proposition
One of the biggest marketing mistakes, that even big brands are trapped in is not having a clear value proposition. You must communicate how you solve a problem, what are the benefits you offer and how you’re different from the competition. Then make sure your value proposition is consistent across all your marketing channels.
This is Social Champ, a tool to schedule posts on social media network. It’s clear as soon as you hit their homepage what their value proposition is – they schedule posts and increase outreach with least effort.
Run a Facebook contest
A Facebook contest is the perfect opportunity to engage with and have fun with your fans. Rewarding any of your product, voucher discount codes along with fun entry rules will ensure that your contest is shared amongst your fans and their friends as well.
Here are 10 top goals you can achieve through Facebook contests:
- Get more Facebook Fans
- Increase brand awareness
- Generate tons more new emails and leads
- Get user-generated content (UGC)
- Crowdsource your product development
- Get more engaged and loyal Fans
- Gain immediate sales
- Launch a new product or promote an event
- Obtain greater insight into your Fans’ likes
- Drive more traffic to your e-commerce store
Facebook Live vs Native Video
Facebook Live has taken over Facebook by storm, from solopreneurs to mighty brands, to celebrities and philanthropists, everyone is utilizing this feature to engage with their audience as it provides real-time feedback. But notably between Facebook Live and the platform’s native video player, video content marketing, and Facebook go hand in hand.
The domination of video has been a long time coming. Marketing Maestros use videos that are eye-catching, entertaining and capable of stopping scrolling users in their tracks, video represents the ideal way to encourage fans to spend more time engaging with your brand.
When Facebook rolled out auto-playing of videos, it increased the views of videos along with impression giving the boost to brand visibility.
Related Article: “How To Become The Best LinkedIn Marketer“
Introduce Offers To Your Audience
Facebook introduced Facebook Offers that allows businesses to post an offer, such as an eCommerce or restaurant discount, on their Facebook page. Offers can be created by both Facebook Page Admins and Editors, that can be fed into Facebook Ads too.
However, Facebook provides two kinds of Offers that a Page can set up, promo codes can be utilized and a business must pay a fee to promote them (but they’re free to post).
Otherwise, you can simply create a Facebook offer and post it on your page
Facebook Offers are only available to be posted on Facebook Pages, not individuals profiles. In order for a page to be eligible to create an offer, they must have 400 or more likes.
IMPORTANT: You can’t edit an offer after you post it.
Partner With Influencers
Influencer marketing has developed significantly and strategically over the past several years. What, most marketers saw it as a gimmick, when introduced — a valuable gimmick, but a gimmick nonetheless. Gradually, online marketers are starting to see influencer marketing as a viable long-term strategy for developing a brand(usually a personal brand).
It never hurts to ask for a little help. Partnering with a popular influencer in your industry is part of branding strategy, a tactic that will really get your brand up front and center. Depending on the popularity of the influencer you might have to pay or offer a free product. Calculate if it’s worth the exposure or the number of leads it is expected to generate.
Use Social Media Tools
Social Media is being filled with new brands, businesses every now and then increasing competition, similarly the importance of social media for marketing and customer service strategies has grown, so too has the popularity of tools needed to manage those social media pages.
Interestingly, now one of the top searches on Google is to find the best “social media management tools” to help people keep up with their competitors.
However, most marketers are still confused about what social media management really means and how tools can help them achieve a competitive advantage.
When utilizing Facebook to reach your audience, automated social media posting plays a crucial role in delivering content to targeted followers.
While talking about scheduling tools, one of the emerging social media scheduling tools is Social Champ which enables you to schedule posts and send content across all the social media channels with one click. The social media networks they support are Facebook, Instagram, Linkedin, Twitter, Pinterest, and Google+. One of the top features of Social Champ is the Bulk Schedule feature.
The other valuable feature from Social Champ is their Post Repetition tool and their recently introduced Recycle Content Feature.
Here is Guy Kawasaki talking about Social Champ in his recent talk at The Art of Social Media at the Nasdaq Entrepreneurial Center
These tips will help you grow as a marketer on Facebook and let you learn to market your business almost free of cost in a short span of time. Once you master the tips, you’re all set to boost your viewership on a much larger scale not only on facebook but other major marketing platforms too.