To truly unleash the power of social media management of Twitter, you must dedicate yourself to learning the tricks of the trade. This usually requires a generous learning curve and a fair amount of trial and error. However, if you’re looking for a fast-track to social media success, Twitter may be the best place to start. It’s one of the most heavily trafficked sites on the Web, and it is known as the place where Internet news breaks first. While there are hundreds of unique features, capabilities, and tips, the following 20 tricks are all you need to become a Twitter expert.
To the uninitiated, Twitter can still seem like an untamed frontier. With more than 340 million tweets posted every day, the sheer volume of information alone can be overwhelming.
There’s plenty a business owner or brand strategist can do to market itself on Twitter, but more than anything, it can be an amazing listening platform. Search for your brand’s name on Twitter once in a while; you may be surprised what people are saying. And don’t be afraid to respond, either.
This social network can also be a wonderful place to connect with other green industry professionals, trade associations, and other thought leaders. You can swap new ideas and best practices, find out what’s happened at trade shows and garden center tours, and keep up with industry news.
Target Industry Keywords
So your tweets show up in relevant searches. Thanks to tools like the Google Keyword Planner, it’s easy to find out what your followers are interested in.
Create A Follow List
For some, Twitter is less about gaining followers and more about having access to a streamlined, real-time newsfeed. If you want to narrow your focus and have your feed only display certain content, you can create a follow list. You can then manually control which accounts are displayed.
Related Article: “15 Tips That Will Make You A Twitter Marketing Maestro”
Learn To Curate
Learning how to curate content is a major skill on Twitter. By being able to put a new spin on old information, you can push out fresh content without spending hours thinking about it.
John Lusher tweets Tweet of the day every day to engage his followers in a healthy manner
Strike A Balance
For Tweeters, there is a fine line to walk between not tweeting enough and tweeting too often. According to one suggestion, you should never Tweet more than 14 times per day or once per hour.
Perfect For Small Businesses
Twitter is right in your email newsletter. You can take all the information that you’re already sending to your customers each week and spread it across several tweets.
You can also tweet a lot of facts or tips about your business. Those are easier to come up with and are often easily retweeted. But you also want to promote any news, sales, or promotions that have to do with your business.
Finally, look for content on any blogs that you read. If your company already has a blog, share your posts with your followers. Twitter is a lot about sharing links and sharing content, so feel free to tweet as much of that content as possible.
Why People Unfollowed You?
You’re A Self-promoter
Lots of people mentioned that they were turned off by Twitter users who do nothing but promote their own content. While lots of us have businesses and blogs we’re trying to get the word out about, it’s important that you also take time to listen and support what everyone else is doing. You don’t want to be the guy that puts the “me” in social media.
You’re Too Unprofessional
Too much tweeting about how drunk you got last night, whom you were with or how much you hate your coworkers tends to make everyone a little uncomfortable. And then they unfollow you so they don’t have to feel uncomfortable anymore.
You Auto-Direct-Message (DM)
Nothing hurts more than choosing to follow someone you think is cool and then being hit with the dread auto spam DM. Ouch.
You’re A Link Dropper
If you’re all links and no talk, you’re not providing much value to your Twitter stream. And people aren’t going to stick around for very long.
Use Twitter Management Tools
Being a social media marketer, it’s a challenging job to manage all your social media networks, even managing Twitter alone becomes hectic when you have a global audience following you.
So you need to schedule your content to adjust to different time zones, repeat tweets to engage more audience and increase interaction.
Utilizing the energy of Twitter needs some third-party applications that take into account the features lacking in the native application directly. There are a number of Twitter management tools that are developed for better utilization of social media
One of such emerging social media management tools is Social Champ, that allows you to schedule twitter post, retweet and repeat your tweets, giving you an upper hand in managing your Twitter marketing.
Learn more about Managing Twitter Using Social Champ!
Twitter Or Facebook?
How is the content that you share on Twitter different from the content that you share on other social media sites, like Facebook?
Facebook is more about people and about the profile of the brand, where Twitter is more about content and links. Twitter is a sharing platform. It’s much more about the content that you give and less of an engagement platform than Facebook, which is much more interactive.