Facebook has emerged as users the first choice in all social networking platforms to showcase their significance on social media. Be it any branding purpose or merely a step to creating awareness about something, Facebook has always been a vigorously used platform for all branding and marketing agencies. We bring you some of the most natural tips for Facebook Business Page that will increase your business’ content to reach more consumers and prospects.Facebook, being the most popular social network, having 1.09 billion people logging in daily with 16% increase every annum. Click To Tweet
If you want your business to outclass your competitors, make a prominent presence in the digital world, you have to make the most out of your Facebook profile, and Facebook Business Page.
Create A Facebook Business Page
Facebook Business Page, is the ultimate need for your brand or business’s digital presence.
Facebook Business Page allows you to interact with your audience according to your feasibility. It even provides different tools for Businesses, Brands, Organizations, and Causes and several other categories.
Setup your Facebook Business page, by just visiting this link and you follow the step-by-step instructions.
Setup Username For Your Page
One of the reasons why audience prefer some specific high brands is their number of ways how they can reach directly to them. Facebook gives you the option to get a unique username on your Facebook Business Page URL.
This gives easy access to your audience. Just visit this link to make your own custom URL for your Brand.
Adding Profile Picture
Profile Picture and Cover Photo are the two most prominent areas of your Facebook Page.
Selecting a suitable profile picture depends upon the need of the niche you are working on. As a personal page, you should add a kind and decent headshot. For a company, business or brand, a logo should be added.
Your profile picture is the thumbnail used everywhere you post, comment or do any activity. Make sure it’s recognizable.
Adding Cover Photo Or Cover Video
Facebook’s latest update allows you to add a cover video to your Page. Sounds cool! Right.
Facebook provides you an 851 x 315-pixel space to showcase your brand, business or organization, use this space for picture or video.
This is one of the best features that you can utilize to give your audience an overview of the page as they visit your URL.
Related Article: 15 Tips That Will Make You A Twitter Marketing Maestro
Filling Your About Section
As mentioned above, Facebook provides unique tools for different categories. The about section is separate too for every class.
Most brands do not fill all the details of About section which is highly necessary for the audience to have an insight into your brand or business.
Visitors sometimes visit About section to ensure the brand’s trust and authenticity too.
Make sure you have filled your website, social media profile links, contact numbers, email and all vital information.
Utilizing Call-To-Action Button
Let’s say your Facebook Business Page is a Clothing Brand, what would you want your audience and visitors to do if they like something to order? A button that can redirect them to place an order.
Facebook is the most convenient medium to interact with consumers, enables you to have a Call-To-Action button which can have customized Label from predefined actions list with a link to redirect your consumers.
The predefined buttons include (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,,” “Learn More” and “Play Game”) with a link to be redirected on click.
Posting your content is the primary source of attracting consumers and visitors.
The most likely frequency is to post 4 times per day, having equal intervals between them.
Live Video Feature
One of the most used features of 2017 is the Live Video feature, which was first rolled out for influencers and celebrities, is now available for every user. Live video enables you to interact with your audience, conduct live interviews, and have podcasts.
Facebook’s most reached feature is videos, giving competition to YouTube, Facebook notifies a user’s friends, followers and audience to watch your live video, giving you a push for views and interactions
Videos and Live Videos are the most viral medium for any brand, make sure you post videos too along with your pictured posts, and links.
Facebook is the hub of interaction for an audience. Facebook’s vision is to connect people in a better way. It offers Messages feature to interact with the audience. If you directly want to communicate with the brand, celebrity or organization.
Be Responsive, and Interact.
If you’re responsive & healthily catering your audience’ Facebook gives the *Very Responsive to Messages Badge*. This badge ensures your visitors that this is an active interactive Page.
Use Automation Tools
Handling a Facebook page, posting content on the right time, and interaction with the followers and visitors becomes hectic as your page start generating leads and audience interacts.
There are some tools available to manage your Facebook account, schedule posts, get analytics and develop your future strategies.
For this, one of the emerging Social Media Scheduling and Management Tool is Social Champ, which is the perfect tool for small and medium scale businesses who are looking for unique features to get ahead of the game.
Know more about using Social Champ with Facebook, Click here.
These tips will help you grow as a beginner on Facebook. Let you learn to market your business almost free of cost in a short period.