Social Media is undoubtedly an amazing tool to create brand awareness, promote your content, increase traffic & generate sales, but sometimes it can be “an unproductive rabbit hole”. The first thing to focus for social engagement is “Content Sharing”. When we talk about content sharing, we look for the balanced approach & that’s where the 5-3-2 rule comes handy!

Ever Heard Of 5-3-2 Rule?

When you’re drawing the audience’s attention towards your brand, the key lesson is not to talk about yourself every time you post! This can be a surefire way to turn off people from your brand.

5-3-2 rule

When a brand keeps talking or promoting itself, users usually don’t find it relatable anymore & end up unfollowing it! It’s like that annoying person in your friend list who keeps bragging all the time. Every time you open your timeline you would find his check-in status or trying-to-act-all-cool selfies! Yup the one you have already hide from your timeline or have unfriended him! You won’t want to be the brand who acts like the annoying friend of yours!

“Heroes must see to their own fame. No one else will.” ― Gore Vidal, Julian

Here is where this life-saving 5-3-2 rule comes into play & the best part is, it has nothing to do with mathematics & statistics!

What is this 5-3-2 rule? Let’s have a look!

Social Media Marketing: It all starts with the easiest & fun thing to do & ends up with FOMO! Click To Tweet

Before you realize, you will find yourself going deep down into the rabbit hole. Reading the latest news regarding your celebrity crush, or things that airlines hide from their passengers. Some old posts from your favorite brands, it can simply take your entire day, without letting you know!

You would be skipping around from channel to channel & page to page just to find the right inspiration or to see how others brands are working with their social media marketing strategies. The other thing that consumes the most time of the day is paying attention & engaging with your audience LIKE A REAL HUMAN. The whole day is gone by & you’ve got nothing to put on your content plan. The last thing a social media manager or digital marketer would wish to do with his time ends up mining through endless interactions & content on different platforms.

Instead of wasting your time, here is this incredible 5-3-2 rule that can help you in content creation & your social media engagement & can save you from the sea of social media updates.

When it comes to social sharing, let’s just say you’re planning 10 posts, here is how you can keep the balance.

  • 50% of your posts should be from other valid sources that are relevant not only to your brand’s image but also to your audience.
  • 30% of your content which should be created by you, also relevant to your audience.
  • 20% of your posts should have the human effect in them. They can be personal or fun content which shows that there are actual humans behind the brand. For example, photos of your team working on some new project, behind-the-scenes before launching a product, or simply your office space.

Rule #1: 50% of Curation

Let’s dig a little deep in this first step of 5-3-2 rule. This part is based on the majority of your content sharing.

You don’t have to put all your effort into creating an excess amount of new content to post daily. There’s a lot of content out there which is related to your niche.

How-to-Manage-Social-Media by-532-Rule

Sharing news & updates relevant to your niche & audience indicates that you’ve “your finger on the pulse of what’s happening.”

Rule #2: 30% of Creation

Next step, in the 5-3-2 rule, is where you finally have the freedom to talk about yourself!

How-to-Manage-Social-Media by-532-Rule

How-to-Manage-Social-Media by-532-Rule

3 of the 10 posts you share can be the content that is created by you where you should post promotional stuff, & thinks that are hardcore related to your brand only, but remember not to be like that annoying friend!

These are the types of content that can be included in 30% of your social media sharing:

  • Blogs
  • eBooks
  • Featured Services
  • Videos
  • Infographics

Keep in mind that you can’t hard sell your product/services on social media, rather it is a place where you can attract your audience & create brand awareness.

Pro Tip: Keep your time & efforts focused on creating blogs or visual content (videos, infographics etc.), rather than offers or promotional stuff!

Rule #3: 20% of Fun Content

We all understand that the stuff that gets viral most easily on social media is fun stuff! A video of funny pets, or some little babies having fun. People tasting weird things for the first time, or a gif of some cartoon with some fun text! The truth is every social media manager’s dream is to either create such content or find something that’s wacky & “wonderfully fun”.

This kind of “fun content sharing” brings your brand to life & let your audience know that you’re a human, not a bot!

In the world full of bots, be a human. Click To Tweet

Don’t be like a “big faceless corporation” on social media trying to sell to them!

You can show off the humorous side of yours that fits with your brand image. (Sometimes it can be a little sarcastic too).

How-to-Manage-Social-Media by-532-Rule

How-to-Manage-Social-Media by-532-Rule

To know a little more about the fun days that are celebrated on social media, we would recommend reading our latest blog on “Fun Days to Celebrate on Social Media.

It can be behind-the-scenes video or pictures stuff of how your team works. Or anything related to your industry. Something completely random to keep the people on their toes! Make sure that your audience likes that type of fun & it’s not meant to insult or humiliate anybody.

Closing Thoughts!

There it is! You have the magic 5-3-2 rule to dominate the social media world! Remember social media is all about keeping the balance in the content you are sharing! Focus on the content that is valuable, fun, interesting & shows the human side of your brand.

For better content sharing, you can get yourself into a “social media management tool” to help you in scheduling, managing & finding the content all in a single place!

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About Author

Sadia is a Content Manager at Social Champ. She is a Computer Science graduate who discovered her love for words & now plans on writing forever. When not working on content strategy, she's either sleepy or wondering what to eat! You can ping her at sadia@socialchamp.io

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