To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer brand knowledge structures is put forth. An engaging content strategy has been an essential part of many a successful marketing campaign in recent years. However, only 30% of marketers say their content marketing efforts are effective.
As a social media pro, you probably already use all the biggest social networks either Facebook, Twitter, or LinkedIn and media sharing sites including Instagram, YouTube, Snapchat, along with maybe a handful of others like Pinterest and Google Plus. But there is much more to social media than the top social media and media sharing networks.
“Marketing efforts and branding strategies that become successful do not simply occur by accident. They require time, consideration, and in particular – vigilant planning. Tragically, numerous entrepreneurs adopt an all the more heedless strategy, sorting out different procedures, hoping for the best results. Although no two successful marketing campaigns are exactly similar, most of their fruitful results can be attributed to a set of fairly similar characteristics.”
Look beyond those social media juggernauts and icons and you will see that people are using many different types of social media to connect online for all kinds of reasons.
More networks add rich features like live streaming and augmented reality, the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes and while there was once a time when you could simply categorize networks according to their functional capabilities (Twitter for short text content, YouTube for video, and so on), that time has passed. Instead of categorizing networks according to hyper-specific user interests or shifting technology feature, it is simple yet effectual to think like marketers and group networks into general categories that focus on what people hope to accomplish by using them.
This category includes Facebook, Twitter, and LinkedIn specifically. The first question here is why do the people use these networks? The answer is quite simple just to connect with people and brands online.
These social media designed to benefit brand or business specifically in market research, brand awareness, lead generation, relationship building, and customer service… the list is pretty much endless.
Social networks are sometimes called as “relationship networks,” help people and organizations connect online to share information and ideas in a very life penetrating manner while these networks are not the oldest type of social media, they certainly define it now. We can say that “These channels started as relatively simple services—for example, Twitter was the place to answer the question ‘what are you doing?’ and Facebook was where you might check the relationship status of that cute Economics 101 classmate.” Now, and especially since the rise of the mobile internet, these networks have become hubs that transform nearly every aspect of modern life—from reading news to sharing vacation photos to finding a new job—into a social experience.
If you are not using these core networks yet as part of your social media marketing plan or if you are looking for ideas to improve your existing strategy you will find a wealth of usable information marketing for Facebook, LinkedIn, and Twitter throughout blog section. Though each platform has again some unique demands for content but yes these are under one roof in marketing family.
Media sharing networks
There are so many but popularly Instagram, Snapchat, Tumblr, and YouTube are powerful sharing media networks and most favorite ones around us. These networks are clear to find and share photos, video, live video, and other media online. Media sharing networks give people and brands a place to find and share media online, including photos, video, and live video like the major relationship networks, these sites are invaluable for brand awareness, lead generation, audience engagement, and most of your other social marketing goals.
When determining whether or not your business needs to establish a presence on a media sharing network, it is important to consider your available resources. If there is one thing the most successful brands on platforms like YouTube or Instagram have in common, it is a thoroughly planned mission and carefully designed media assets, usually following a specific theme.
The lines between media sharing networks and social networks are blurring these days as social relationship networks like Facebook and Twitter add live video, stories, augmented reality, and other multimedia services to their platforms. However, what distinguishes media sharing networks is that the sharing of media is their defining and primary purpose. While the majority of posts on relationship networks contain text, posts on networks like Instagram and Snapchat start with an image or video, to which users may decide to add content like captions, mentions of other users, or filters that make you look like a bunny. Similarly, on sites such as YouTube and Vimeo, the video is the primary mode of communication.
Instagram may need quality and perfect squared visual with proper hashtags or location etc. Snapchat is all about stories and to give a lot of response because of a limited availability with lots of catchy filters. YouTube gives a number of content independent of reading from entertainment, information, and theories to reviews and so on. Maybe each platform is for different uses but focusing on same, visual techniques and sharing your content as ‘media.’
Bookmarking and content curation networks
You can discover, save, share, or discuss trending content and media on Pinterest and Flipboard for getting highly effective for driving brand awareness, customer engagement, and website traffic. Bookmarking and content curation networks help people discover, save, share, and discuss new and trending content and media. Bookmarking networks like Pinterest help people discover, save, and share visual content. An easy first step for getting started with Pinterest is to make your website bookmark-friendly. This entails optimizing headlines and images on your blog and/or website for the feeds these networks use to access and share your content. You should also pay close attention to the images featured on your site or blog—these are the window displays of Pins, so you want them to be good representations of your content.
These networks are a hotbed of creativity and inspiration for people seeking information and ideas, and by adding them to your effective social media marketing plan, you will open up new channels for building brand awareness and engaging with your audience and customers.
Content curation networks like Flipboard are similar to bookmarking networks, but with a focus on finding and sharing articles and other text content. You can create your own Flipboard magazine to sort through the most engaging content on your topic of choice from third-party sources, and to showcase your own content.
Other types of networks are also adding bookmarking and curation features. For example, Instagram now offers features for users to save content and create private collections.
Discussion forums can be considered as one of the oldest types of social media to find, discuss, and share news, information, and opinions Reddit, Google+ and Quora is always on our priority list and yes can be an excellent resource for traffic building. These networks can be excellent resources for market research. Done right, you can also advertise on them, though you will need to be careful to keep your ads and posts separate.
This can make discussion forums such as Reddit (the self-styled “front page of the internet”) and Quora great places to go for deep customer research and brutally honest opinions. These are the sites where people go to find out what everyone is talking about and weigh in on it—and users on these sites generally are not shy about expressing their opinions. While social relationship networks are increasingly implementing measures to reduce anonymity and create a safe space online, discussion forums generally allow users to remain anonymous, keeping some of the “wild west” feel that used to define the online experience.
Before we connected to our first university friends on The Facebook, we discussed pop culture, current affairs, and asked for help on forums. Take a look at the wide reach and massive user numbers on forums such as Reddit or Quora and you will see that the thirst of public for collective knowledge and wisdom remains unquenchable.
You can maintain all your social media profiles and accounts with a number of social media techniques, strategies and campaigns either it’s automation by social media scheduling tool or some monitoring but first, you need to track what would fit best for you. Understanding the niche of each platform its category is a key thing to grow your audience in an accurate way. You may do not need each of above, but whatever you use for a successful marketing try to know it’s used and then focus on improvements.