Are you too busy with Facebook & Twitter that you almost overlooked Pinterest Marketing?
When it comes to using social networks to drive concerned and authentic traffic to your website, Pinterest is one of the best networks out there.
If you don’t have a solid plan in place for how to use Pinterest as part of your business strategy, you’re missing out on key opportunities to reach potential new customers.
Pinterest is the fastest social networking site in history, with more than 200 million users. It might not be as giant as Facebook, but with 265 million monthly active users, the platform can’t be ignored.
Many bloggers, businesses, and influencers are using Pinterest to create brand awareness and lead generation. Here are a few reasons why marketers can’t ignore this platform.
Why Pinterest for Marketing?
From Start-up to Fastest Growing Social Networking Site
Pinterest was launched as a closed beta in 2010. Within nine months, the website already had 10,000 users.
In 2011, as soon as the Pinterest iPad app was launched, it brought in more than the expected number of downloads. Pinterest is the fastest startup in history to reach 10 million unique monthly users and high user engagement metrics.
Pinterest was also listed in “50 Best Websites of 2011” by Time magazine in 2011.
Half of the millennials use Pinterest. This social networking site has strong user engagement. According to Statista, Pinterest is in the list of “Leading mobile app publishers in the United States as of March 2019, based on user reach.”
Is Pinterest the Right Social Media Site for Marketing?
Data published in January 2019 reveals that 28 percent of global marketers used Pinterest for company marketing purposes.
Pinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice the users to click through your blog post.
If you’re still thinking of sticking to Facebook or Twitter only, here’s more:
“Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.”
Read More about Facebook Post Reach: 15 Smart Ways to Increase Facebook Post Reach Without Spending a Dollar
How to Market on Pinterest?
Focusing on visual (image-centric), Pinterest can be an excellent social network for brands and companies. Those who focus on the brighter and creative side of life; bloggers, photographers, writer alike will often use Pinterest for creative inspiration and wedding planning.
But the question is how to use Pinterest for marketing to gain sale leads?
Overview of Pinterest for Business
First, let’s take an overview of Pinterest for Business. Before we discuss Pinterest Marketing in detail, here are three Pinterest terminologies that you should know:
The Pinterest feed is mostly like any other social network’s feed. It has a collection of content & links from different boards & users.
Pins are the images or videos that you may choose to save to Pinterest. Pins link back to the website or the original source. So they can be a great source of referral traffic to your website.
Boards are the organized collection of pins. When you decide to sort different pins under one name, you make a board for it. For example, Social Champ has boards like guides, social media management, and inspirational quotes.
How to Set Up a Pinterest Business Account?
Pinterest Business Account is a little different from your personal account. If you have a personal account and you wish to use Pinterest for marketing your business, the first step is to sign up for an “Official Pinterest for Business.”
The Pinterest business account added perks are:
- Pinterest Analytics
- Educational Marketing Materials
- Different Settings
- Rich Pins
- Modified Terms of Service
If you don’t have a Pinterest account, you can create one in just a few steps. If you have one, you can convert it into a business account by filling some additional information.
Here’s How You Can Create Your Pinterest Account for Business.
Step 1: Go to Pinterest for a business page. Click on “Sign up.”
Step 2: Enter your email address and password to start. Fill out the required information in the next 8 steps.
- Set your country and language.
- Give details about your business. Select the category.
- Add the link to your website.
- Connect your other accounts.
- Select if you’re interested in running ads on Pinterest. If you’re not sure yet, you can skip this step for now.
- Choose the topics that describe your business best.
- In the end, add the Pinterest extension for your browser. You can skip this step if you wish to.
Step 3: If you have added your website, this is the next thing you will see.
Select any image from the website and follow the next few instructions to create your first pin.
If you want to upload images, you can do that too. Before publishing the image, you need to fill the highlighted boxes first in the screenshot below. If you want to drive traffic on your website, adding the right link, the website is the primary key.
Now, you’ve created the Pinterest business account. Congratulations, you’re almost there!
The next thing you need to do is complete your profile. Go to the top rightmost icon and click the settings option. Fill all the details about your business in each section there.
This will make your brand more visible. And will improve your brand’s credibility.
Step 5: There you are! Start pinning. Add quality images. Link them to the right web page. Create boards of different topics. Arrange them in an appealing way.
Make it Simple for People to Pin Your Blog Posts with Quality Visuals
It’s always lovely when your fans do some of your marketing for you! And people are likely already pinning your content. If not, then maybe they’re not thrilled with the images you have chosen. Perhaps they are too short (they should be at least 600x900px) or there’s no description.
You can fix a lot of that by doing a few simple things. Because most bloggers prefer the look of a landscape style image layout on their blog posts, it is easy to skip the cute tall Pinterest-welcoming images. “Don’t! It is absolutely worth it to go back to any blog post that is still relevant and give it a ‘Pinnable’ image.”
IMAGE SETTING: A Necessary Thing To Do.
Pinterest is all about good images or info-graphic that appeals to people from scratch to read your blog or buy your product. Don’t pin anything that does not have at least somewhat a moving image. Here are a few tips you can follow.
- 600×900 pixels or longer of professional quality.
- Should be easy to read (even on mobile).
- Featuring a text overlay which gives Pinners an idea of what the source article will provide them with.
- Lifestyle images – allowing the person to see themselves in your Pin.
- Generally warm in tone, moderately bright, and do not feature faces.
- Open up Pinterest and hit the + button next to your avatar, click ‘UPLOAD’ a pin and choose the image.
- Write a description and pick a board.
- Subtly branded with a small logo or website URL. Once the pin is uploaded, you can edit it (with the little pencil) and paste the source URL of the post you want to feature.
Even if it isn’t your content, you want people to be drawn to your Pinterest boards. The more beautiful they are, the more likely they are to follow you, pin your content, or buy your product/service.
Tips to Keep in Mind Before Starting Pinterest Marketing for Business
#1. Make Sure Your Boards Are Well-Categorized
Pinterest is different than your Facebook business page. A Facebook page has a mixture of information posted in chronological order, rather than in order of importance or by topic.
Pinterest allows you to create multiple boards. One for each category of your products or services. Pinterest keeps users engaged not only in the generalized content but in content that’s specific to their interests.
According to research, 52% of daily Pinterest users have pulled up Pins on their mobile devices to guide their in-store purchase decisions. So, make it fun and feasible for them!
#2. Upload Your Pins via Your Website, Not From Your PC
Pinterest emphasizes the connection between your Pin and its source link as the most valuable aspect.
Every time you are using Pinterest, and you upload a Pin from your website (or blog), you’re generating a link back to your website from a reputable, well-known source.
Moreover, even when someone re-pins your Pin, the link back to your website will remain as the source of the Pin.
#3. Verify Your Website or Blog
One of the handiest steps is to verify your website or blog on your Pinterest account.
It denotes to the Pinterest audience that you own the content pinned from your website,
It gives you access to Pinterest Analytics.
Once your website/blog is verified, your visitors will see a checkmark next to your business name. This will increase credibility.
#4. Optimize Your Profile for Location
If you are managing a local business, it’s important that your profile mentions the areas that you serve. As well as where your business is located. Even include it in the username. Seems pretty neat, right?
However, you’d be surprised how many Pinterest profiles are created without that detailed location information. This leads their audience to confusion about their services and products they offer.
For instance, if I am looking up photographers for my wedding in upstate Texas. Specifically, Tyler. A profile that includes Tyler, Texas and portfolios of photographers will more likely show up in results for me.
If you only list out what you do in your profile but not where you do it, you’re not going to be getting in front of your target potential prospects. This will ultimately lead to lesser leads.
#5. Study Pinterest Analytics
Pinterest Analytics is like a treasure for those marketers who analyze their every marketing tactic or overall strategy. It gives you information about those viewing your page and pins. Interestingly, Pinterest offers you to learn about your audience demographics, the devices your visitors use, and what your most popular pins are.
Moreover, you can also see data on your profile’s average daily impressions and viewers, your average monthly viewers, and average monthly engagements.
However, you can learn more about navigating and understanding your analytics data here.
#6. Optimize Your Pinterest Profile for SEO
SEO, one of the most used terms when it comes to social media marketing of any niche. Still, most marketers only optimize their blog or website and opt out social networks. Optimizing your Pinterest account is perhaps the most difficult to understand part of this process. So let’s simplify it into a few simple steps here.
1. Keyword Research
Note the most popular categories and topics for your niche. You may also want to look at competitor Pinterest accounts to see what keywords they are targeting.
If you are skilled in keyword research, merely use those skills and Voila!
2. Incorporating Keywords
Second, incorporate these keywords into your profile name and description. Make it prominent. Avoid keyword stuffing. Just as you would do with other social media profiles.
This will have a broader appeal while being SEO-friendly. Google will show your Pinterest boards and pins if those keywords are searched.
3. Create Boards Related to your Niche
Third, create boards related to your niche. For example, create a “best of” board for your content. And then at least 10 other boards for repining content.
Each board should be named according to the topics you aim to cover.
Include keywords for each topic in the title and description of each board. It is OK to add a couple of keywords to the description in this case.
Related Article: Things You Need To Know About SEO and Social Media
Tips on How to use Pinterest Marketing to Drive Traffic to your Website or Blog
1. Based on Your Brand, Find the Peak Hours
Try and test different timings to find out the best time to post on Pinterest. Mostly it depends on your target audience. Research by Hubspot says that Saturday mornings are the best time to post on Pinterest.
And according to SocialFresh, pinning late at night, past 8pm, is successful.
Find your best time on which your audience is mostly online and engages the most. Schedule your pins through Social Champ on those timings.
Related Article: How To Pin On A Pinterest Board With Social Champ
2. Be Consistent
Posting consistently is the key to get more followers on Pinterest. Keep your viewers engage with you. Don’t just re-pin the content of others. Pin your own content too. Try to post at least 1 to 4 pins a day. One pins a day is a must.
Pro Tip: DO NOT PIN 30 NEW PINS WITHIN A 5-MINUTE TIME SPAN. Try to spread your pins throughout the day. To avoid spamming.
3. Don’t Neglect the Words
Great visuals aren’t just enough if you want to get some serious engagement or drive traffic to your website. Try to make the most of your Pinterest. Include a description and a website link. Add your brand name in the first line of the description. Use relevant keywords in your description, so that they’re easy to appear in search. Don’t oversell your product or service. Try to make it sound as natural as possible.
4. Keep Your Board Updated, As Per the Topic
Create boards around your blog topics or the products you’re offering. People can surely get drawn into the visual land of pinning. Even if your main purpose is to drive traffic on your blog posts, you should NOT make a board as ‘MY BLOG POSTS’. Write down words that encapsulate your blog topics. Look at your categories and tags. Create boards based on those topics.
Here we have some suggestions for the board as per topic:
If you go to Disney a lot, create a board that can have Disney tips as well as your behind-the-scenes trip reports from your blog).
Are you on a show and write about it? Create a board called The Bachelor and add your recaps, plus all the news you find on the web that is related).
Do you own a pet? Time to get it on Pinterest! If you write about your dog’s antics, create a board called “Shit my dog gets into” and post funny memes of other dogs, along with your posts.
Movie or Book Fandom
Hobbies (food, social justice, gardening, sports, etc.)
PRO TIP: Keep up with the holiday seasons & events. Start posting the pins in advance.
The main thing here is first to select the subject or topic you want to write on. But it is more important to stay focused and create around it!
Here’s an example of West Elm on Pinterest. It is a furniture company, with 10m+ monthly viewers.
Check out how beautifully they’ve organized their boards according to different topics. A perfect example of how to select the topic of your board and update it accordingly.
If you don’t want to miss any significant holiday session, try automated Pinterest. Use a scheduling tool to be ahead of time.
Pinterest Marketing in a Nutshell
Pinterest is dependent on visual. Create high-quality visuals.
Don’t think of Pinterest as a billboard.
Pinterest Marketing if done right, is not just about eye impressions. Consider it as a social networking platform. Engage with the audience on Pinterest. Use the tips and hacks mentioned above and do let us know if you have any!
Happy Pinning! 🙂