When it comes to using social networks to drive concerned and authentic traffic to your website, Pinterest is one of the best networks out there. In fact, Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn).
Focusing on visual (image-centric), Pinterest is an excellent social network for brands and companies who focus on the brighter and creative side of life; bloggers, photographers, writer alike will often use Pinterest for creative inspiration and wedding planning. I am often questioned how social media marketers can utilize Pinterest to gain sale leads and to create new strategies.
This article will cover the basics for successful business use, however, advanced Pinterest tips, tricks, and useful hacks will be covered in the next article.
Follow these steps to initiate building a strong presence on Pinterest:
Make Sure Your Boards Are Well-Categorized
Pinterest is different than your brand’s / business’ Facebook page, where a variety or mixture of information is posted in chronological order, rather than in order of importance or by topic. Pinterest allows you to create multiple boards—one for each category of your products or services, by which Pinterest helps keep users engaged not only in your generalized content but in content that’s specific to their interests. According to research, 52 percent of daily Pinterest users have pulled up Pins on their mobile devices to guide their in-store purchase decisions. So, make it fun and feasible for them!
Upload Your Pins Via Your Website, Not From Your PC
Pinterest emphasizes the connection between your Pin and its source link as the most valuable aspect. Every time you are using Pinterest and you upload a Pin from your website (or blog), you’re generating a link back to your website from a reputable, well-known source. Click To TweetMoreover, even when someone re-pins your Pin, the link back to your website will remain as the source of the Pin.
Verify Your Website Or Blog
One of the handiest steps is to verify your website or blog on your Pinterest account which subsequentially helps your business in two ways: it denotes to the Pinterest audience that you own the content pinned from your website, and it gives you access to Pinterest Analytics. Once your website/blog is verified, your visitors will see a checkmark next to your business name, increasing the credibility.
Optimize Your Profile for Location
Now if you are managing a local business which needs to spread across your location, it’s important that your profile mentions the areas that you serve as well as where your business is located — even include it in the username. Seems pretty neat right? However, You’d be surprised how many Pinterest profiles are created without that detailed location information, leading their audience to confusion about their services and products they offer.
For instance, if I am looking up photographers for my wedding in upstate Texas, specifically the Tyler, a profile that includes Tyler, Texas, and portfolios of photographers will more likely show up in results for me.
If you only list out what you do in your profile but not where you do it, you’re not going to be getting in front of your target potential prospects, ultimately leading to lesser leads.
Study Pinterest Analytics
Pinterest Analytics is like a treasure for those marketers who analyze their every marketing tactic or overall strategy, it gives you information about those viewing your page and pins. Interestingly, Pinterest offers you to learn about your audience demographics, the devices your visitors use and what your most popular pins are.
Moreover, you can also see data on your profile’s average daily impressions and viewers, your average monthly viewers, and average monthly engagements.
However, you can learn more about navigating and understanding your analytics data here.
Optimize Your Pinterest Profile For SEO
SEO, one of the most used terms when it comes to social media marketing of any niche, still most marketers only optimize their blog or website and opt out the social networks. Optimizing your Pinterest account is perhaps the most difficult to understand part of this process, so let’s simplify it into a few simple steps here.
First, note the most popular categories and topics for your niche, and you may also want to look at competitor Pinterest accounts to see what keywords they are targeting.
If you are skilled in keyword research, simply use those skills and Voila! let’s get to the second step. But, if you are not, no worries, as I will be publishing a dedicated article in a few weeks.
Second, incorporate these keywords into your profile name and description. Make it prominent, and avoid keyword stuffing, just as you would with other social media profiles.
This will have a wider appeal while being SEO-friendly, as Google will show your Pinterest boards and pins if those keywords are searched.
Third, create boards related to your niche. For example, create a “best of” board for your content and then at least 10 other boards for repinning content (I’ll talk more about this later).
Each board should be named according to the topics you aim to cover.
Include keywords for each topic in the title and description of each board (It is OK to add a couple of keywords to the description in this case).