Are you too busy with Facebook & Twitter that you almost overlooked Pinterest Marketing? When it comes to using social networks to drive concerned and authentic traffic to your website, Pinterest is one of the best networks out there. Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn).

pinterest marketing

How to Market on Pinterest?

Focusing on visual (image-centric), Pinterest can be an excellent social network for brands and companies.  Those who focus on the brighter and creative side of life; bloggers, photographers, writer alike will often use Pinterest for creative inspiration and wedding planning. But the question is how to use Pinterest for marketing to gain sale leads?

Overview of Pinterest for Business

First, let’s take an overview of Pinterest for Business. Before we discuss Pinterest Marketing in detail, here are three Pinterest terminologies that you should know:

  1. Feed
  2. Pins
  3. Boards

Pinterest feed is mostly like any other social network’s feed. It has a collection of content & links from different boards & users. Pins are the images or videos that you may choose to save to Pinterest. Pins link back to the website or the original source. So they can be a great source of referral traffic to your website. Boards are the organized collection of pins. When you decide to sort different pins under one name, you make a board for it. For example, Social Champ has boards like Guides, Social media management, Inspirational Quotes.

In this blog, we will cover 6 necessary steps of Pinterest marketing. How to market on Pinterest successfully.  However, advanced Pinterest tips, tricks, and useful hacks will be covered in the next blog.

#1. Make Sure Your Boards Are Well-Categorized

Pinterest is different than your Facebook business page. A Facebook page has a mixture of information posted in chronological order, rather than in order of importance or by topic.

Pinterest allows you to create multiple boards. One for each category of your products or services. Pinterest keeps users engaged not only in the generalized content but in content that’s specific to their interests.

According to research, 52% of daily Pinterest users have pulled up Pins on their mobile devices to guide their in-store purchase decisions. So, make it fun and feasible for them!

Pinterest Marketing

#2. Upload Your Pins Via Your Website, Not From Your PC

Pinterest emphasizes the connection between your Pin and its source link as the most valuable aspect.

Every time you are using Pinterest, and you upload a Pin from your website (or blog), you’re generating a link back to your website from a reputable, well-known source. Click To Tweet

Moreover, even when someone re-pins your Pin, the link back to your website will remain as the source of the Pin.

#3. Verify Your Website Or Blog

One of the handiest steps is to verify your website or blog on your Pinterest account.

  1. It denotes to the Pinterest audience that you own the content pinned from your website,
  2. It gives you access to Pinterest Analytics.

Once your website/blog is verified, your visitors will see a checkmark next to your business name. This will increase credibility.

#4. Optimize Your Profile for Location

If you are managing a local business, it’s important that your profile mentions the areas that you serve. As well as where your business is located. Even include it in the username. Seems pretty neat right?

However, You’d be surprised how many Pinterest profiles are created without that detailed location information. This leads their audience to confusion about their services and products they offer.

For instance, if I am looking up photographers for my wedding in upstate Texas. Specifically, Tyler. A profile that includes Tyler, Texas, and portfolios of photographers will more likely show up in results for me.

If you only list out what you do in your profile but not where you do it, you’re not going to be getting in front of your target potential prospects. This will ultimately lead to lesser leads.

#5. Study Pinterest Analytics

Pinterest Analytics is like a treasure for those marketers who analyze their every marketing tactic or overall strategy. It gives you information about those viewing your page and pins. Interestingly, Pinterest offers you to learn about your audience demographics, the devices your visitors use and what your most popular pins are.

Moreover, you can also see data on your profile’s average daily impressions and viewers, your average monthly viewers, and average monthly engagements.

However, you can learn more about navigating and understanding your analytics data here.

#6. Optimize Your Pinterest Profile For SEO

SEO, one of the most used terms when it comes to social media marketing of any niche. Still, most marketers only optimize their blog or website and opt out social networks. Optimizing your Pinterest account is perhaps the most difficult to understand part of this process. So let’s simplify it into a few simple steps here.

1. Keyword Research

Note the most popular categories and topics for your niche.  You may also want to look at competitor Pinterest accounts to see what keywords they are targeting.

If you are skilled in keyword research, merely use those skills and Voila!

2. Incorporating Keywords

Second, incorporate these keywords into your profile name and description. Make it prominent. Avoid keyword stuffing.  Just as you would do with other social media profiles.

This will have a wider appeal while being SEO-friendly. Google will show your Pinterest boards and pins if those keywords are searched.

3. Create Boards Related to your Niche

Third, create boards related to your niche. For example, create a “best of” board for your content. And then at least 10 other boards for repinning content.

Each board should be named according to the topics you aim to cover.

Include keywords for each topic in the title and description of each board. It is OK to add a couple of keywords to the description in this case.

These were six basic steps to start with Pinterest Marketing. Following are some key points for you to make it better.

pinterest marketing

Tips on How to use Pinterest for Marketing?

  • Based on your brand, find the peak hours & pin at least once a day.
  • Be consistent.
  • Keep up with the holiday seasons & events. Start posting the pins in advance..
  • If you don’t want to miss any major holiday session, try automated Pinterest. Use a scheduling tool to be ahead of time.
  • Pinterest is dependent on visual. Create high-quality visuals.
  • Focus on the description as well. Add your brand name in the first line of the description.

Don’t think of Pinterest as a billboard. Pinterest Marketing if done right, is not just about eye impressions. Consider it as a social networking platform. Engage with the audience on Pinterest.

Save time & extra effort in managing your Pinterest presence using Social Champ. Create, schedule & Publish your pins at once. Try out the Free Trial Today!

Happy Pinning!



About Author

Jibran is the Community Manager at Social Champ. He is a student of Software Engineering at UBIT-University of Karachi. His vast experience in the field of marketing along with his technical skills makes him a great social media marketer and a very sociable person. He is also a public speaker, web developer, and a travel enthusiast. you can follow him on twitter @JibranYKhan or email at

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