We all agree to the fact that social media marketing is essential for brands & businesses to survive on the Internet these days. Living in today’s social-media-infused world, it’s getting tougher to show the real-life-sociability through social media marketing & engagement. Many start-up brands on social media are finding it hard to rack up a handful of engagement by organic means.
With 350 million photos on Facebook, 500 million tweets & 85 million videos and photos created & posted just to Instagram on a daily basis; it can be tough to get your audience’s attention with the content you generate.
With numbers & stats like this, there is a steady declining in the organic reach of an average Facebook page, which is not fading shortly. According to the researches,
“In 2012 organic reach for a Facebook page averaged around 16%, it dropped to a mere 6% in 2014, & dropping from an average of 5.4% per post down to 1.2% in 2018 across all pages. Brands boasting 500,000 likes slumped to even lower organic reach rates of just over 2%.”
On the one hand, with 2.307 billion active social media users, as a business, it is an excellent opportunity to seize, by connecting & communicating through social media platforms, on the other hand, the question remains: How to gain customer’s attention in such fierce competition?
How to Gain Customer’s Attention in Such Fierce Competition Over Social Media Marketing?
Looking at the amount of information blast in every second on social media, it seems like you’re not only battling with your business competitors but also with all those photos & videos of cute kittens, dogs, elephants & babies & the memes rage shared on social media.
“Does it frustrate you that the content you’re generating has a lack of engagement, or is it convincing you that you aren’t good at social media?”
While you’re using all the science & numbers to get the double-digit likes or response but your content gets is a cold shoulder. Maybe it’s the time to take a look from a different perspective.“When Science & Mathematics fails, Psychology comes to the rescue.” Click To Tweet
Psychology is the one academic discipline, (the one you never took seriously in high school) which can help you win this battle on social media & make you a better marketer. Here are the three simple & effective psychology hacks that can help you out profoundly in your Social Media Engagement. An essential step in providing better content & increase in social engagement is understanding how your customer’s brain works.
Emotional Triggers to Tap Into Social Media Marketing
No matter how incredible you’re at the technicalities, the science & stats, strategies & data analysis of social media marketing, at the end of the day it is “Human Endeavor.” While dealing with social media marketing, the most important factor we often lose sight is, that we’re trying to reach out to real humans with actual emotions. If you fail to provoke their emotions & pull at the right heartstrings, don’t feel surprised why your posts are failing in getting any reactions at all.
Now the question is, “What kind of emotions are best to play within your social media posts?”
You don’t have to emotionally blackmail your customers or exploit them to buy your product or like your post. Depending on what kind of services or products you’re promoting on social media few emotions can always be spread out naturally without passing any judgments.
#1. Crafting Happiness & Positivity
Happiness & positivity are one of them. Of course, both are natural phenomena bound to happen at least once in your life, but this kind of understanding about the mind’s functionality can help you prepare better social content that your audience would naturally find positive, and engaging.
Jonah Berger, a marketing professor at the Wharton School, has got a lot of work done in social media psychology & has combined all these science & neuroscience findings to be able to understand what does it takes, the emotions, that impact user’s decision to forward the social content to their peers. Here is what he has got to say:
“The more positive an article, the more likely it was to be shared. Before people share a piece of content, they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on.”
This is the time to reevaluate & speed up your content strategy to make the necessary changes which can make your readers feel inspired & they feel free to share that inspiration with others too.
If you’re a start-up company, a simple example is to talk about the lessons you’ve learned, your entrepreneurial struggles, let your audiences know how you planned things & what you did to improve the situation. Most of the time companies don’t talk about their losses. Instead giving your readers an insight of transparency in business can pay off well.
“Use goal-oriented content to promote engagement.”
#2. Building Curiosity
Curiosity has helped human explore uncharted territories in the quest of getting the best food, tools, shelter & other resources from our caveman days & we’re still somewhat curious adventurers. The only difference in then & now is, instead of roaming in the wild deserts of Sahara, we’re on the hunt for new information scrolling through the vast grounds of the Internet.
We love to read & check our social feeds for a million times throughout the day, to catch up with the latest news about what’s going on in the world. People watch tutorials, read blog posts, and listen to podcasts from their favorite inspirational personalities to keep learning more & to satisfy their desire of having more knowledge than they currently have.
“Curiosity induces us to seek out and learn more.”
How Can You Harness This Inherent Curiosity In Your Social Media Strategy?
By strategically teasing your followers on social media platforms you can get a higher rate of engagement. Build the curiosity about your upcoming event announcements. Get your followers to the “Behind-The-Scenes” of your work environment. Give them some insights by a live video session, dropping some kind of news on what you’re busy working with. It will not only let your loyal followers be on the lookout for the content. But the casual lurkers can also be coaxed into hitting the like or follow button.
The engagement you will be receiving will help you dig deep into the type of content you should be scheduling next & will help you to create a better content strategy.
#3. Creating Urgency
First of all, FOMO is real!Keeping up with the curiosity is what keeps many of us glued to our smartphones — the fear of missing out the next trending news or the viral video. Click To Tweet
That’s what forces us to hop on social media as soon as we wake up.
We feel anxiety or regret after seeing others having more fun. Achieving better, trying new things, or having those cool party pictures without us, which creates FOMO.
And that’s where you can use “Urgency” as a good strategy in your social plan. As it also creates a sense of loss for people.
“Say greetings to FOMO: In case they don’t act soon enough, they’ll miss out on a worthwhile offer or event.”
You can create a situation to compel your followers to act ASAP, so that they know that they’ve got a limited window of time through your CTA before their chances to cash the deal expires & their chances disappears. Try to make it sound like if they don’t act fast, they’re going to lose out on some cash. So this is the right time to make the decision to sign up!
Thinking Ahead of Time!
Want to know what can make you even better with your social media marketing strategy?
All these emotional triggers can maximize your human energies incorporated in developing the best strategies to win your customer’s heart. But what makes you think ahead of time is using a social media management tool like Social Champ!
Social Champ is by far one of the easiest & simplest social management tools which can compensate & save all your time, energy & efforts you’re consuming in posting on different social mediums. By using a Facebook post scheduler you wouldn’t have to worry about the differences of time zones, weekends, & you can keep up with the rest of your tasks while letting Social Champ take care of your posts scheduling on many social mediums.
How effortless & timesaving it sounds for any social media manager to post all at once by a single click? And what’s better you can add your team members too to be the part of it. To be able to think ahead of time, sign-up today & post like a Champ!