Most of the marketers and businesses don’t consider LinkedIn as a prominent social networking site like Facebook, Instagram, or Twitter. However, the fact is, LinkedIn is a flourishing network with more than 500 million individuals around the world, and 100,000 new clients joining the network consistently. Over 20% of LinkedIn users are senior-level influencers and decision-makers.

LinkedIn marketing today is one of the best tricks to arrive at the target audience and perhaps the best spot to meet experts and interface with them.

The more extensive your LinkedIn lead generation strategy is, the better are your prospects for contacting the target audience.

Content marketing on LinkedIn

With the developing content marketing pattern on LinkedIn, it is the best platform for sourcing expertly significant content. With such a targeted content format, LinkedIn outperformed Twitter for content marketing; and turned into a center point for advancing each sort of business-related content.

LinkedIn fills in as a fundamental stage for marketers to advance their network as well as their products. The question that arises is whether each sort of content gets the ideal visibility or not.

While LinkedIn is a B2B social networking site, both B2B and B2C brands can profit by publishing content on it. Executives from Virgin (counting Richard Branson), GE, and Microsoft all post content on LinkedIn. Publishing directly on LinkedIn builds its range and enables them to content legitimately with their users.

Why you should post content on LinkedIn?

There are many reasons why you should schedule posts on LinkedIn.

LinkedIn can increase your web traffic

LinkedIn sends multiple times a more significant number of guests to business sites than Twitter and Facebook. Specialists directed a two-year study including the research of 2 million visitors to 60 corporate sites. The outcomes talked about how much traffic each system alluded:

LinkedIn: 64% of visits to websites from social media.

Facebook: 17%

Twitter: 14%

Which is the reason we recommend joining LinkedIn!

LinkedIn has more than 300 million active users

Which makes it the third biggest social network. Understanding your correspondence battles on this platform is significant for both the measure of traffic you can bring to your site and because it has a mature audience.

Sharing a status on LinkedIn reaches 20% of your followers

This figure is extremely positive, particularly when contrasted with other social networks like Facebook and Twitter, where one post just enables you to organically arrive at under 10%.

LinkedIn is a pioneer in social media changes

This is demonstrated by a study done by experts at HubSpot, in which the sites of more than 5,000 businesses were examined. Research uncovers that traffic from LinkedIn produces a higher transformation rate on guided guests, which is  2.74%, 227% more than Facebook (.77%) and Twitter (.69%)!

Source: HubSpot

How to grow your connections on LinkedIn by publishing content

There are two fundamental approaches to publish content on LinkedIn for personal profiles to grow network and connections.

  • LinkedIn Pulse
  • Status Update

The first is LinkedIn Publisher, in which a LinkedIn member can compose a long-structure article – typically five to seven sections – and share it with their LinkedIn networks.

The second is a LinkedIn status update – a Twitter-like feature that is ideal for short, concise updates and messages.

According to experts, the engagement for LinkedIn published posts has decreased a lot in the past few years. And the short-form status update is getting more visibility and engagement.

Here’s the example for both.

LinkedIn status update:

LinkedIn Pulse article:

linkedin pulse article

See the number of comments, reactions, and shares on both and decide on your own.

Simple content strategy for LinkedIn

A better option is to post short status updates with videos, images, blog links, or just a simple quote. A simple content strategy for LinkedIn is

  • Provide valuable content according to your niche and core audience.
  • Post at least three to six times a week.
  • Don’t just post your original content, mix it between other sources.
  • Use relevant hashtags to be more discoverable.

Other than growing your personal network on LinkedIn, here’s how you can build your LinkedIn company page.

How to Promote Your Brand on LinkedIn

If you have a business, a LinkedIn company page can be a valuable tool to give information about your business and give individuals a focal area to view job openings.

Before you begin, in any case, if you don’t have your company page yet, remember that you’ll need a current LinkedIn account and will have to use the desktop version of the app to make your company page.

You’ll likewise need a verified email address, and you need “enough” connections to create, and own a company page.

You can read the rest of the instructions and proper how-to guide on creating a LinkedIn company page here.

Why you should have a posting schedule on LinkedIn

It’s always a smart thought to publish at high-traffic times. The best time to post on LinkedIn is in general associate with 9 a.m., toward the start of the workday. It’s essential, however, that posting each day simultaneously can look suspiciously unnatural, and the LinkedIn algorithm may punish your content as a result of it. It’s smart to change your publishing calendar and possibly post when you have something significant to share. Never post primarily for posting.

social champ

Why schedule posts on LinkedIn?

With regard to social media management, you may have a team to deal with it. Or on the other hand, you may have one individual that handles it. Or you might be performing various tasks and doing it without anyone’s help over the balance of the things you have to do. In any case, you’ve likely seen the benefit of planning your social media posts.

This would ensure your social media accounts remain active, without you fundamentally going on and post each day or each couple days, and so forth. Instead, you can simply make a schedule and go through one day preparing your account for the week – or even the month in case you’re feeling eager.

Scheduling posts on LinkedIn is simple. Each business or brand page consequently has the alternative to either post immediately, or to schedule it for as long as a half year later on.

LinkedIn, then again, does not have this choice.

So what’s the option?

Fortunately, social media management tool, Social Champ allows you to both post and schedule your posts on LinkedIn profiles and company pages.

How to schedule posts on LinkedIn using social champ?

Here’s how simple it is to use Social Champ to schedule posts on LinkedIn.

Go to Social Champ. Click the sign-in option at the rightmost top of the screen.

social champ sign in

Sign in from any of the social accounts on the list. Or you can use an email address to do so.

social login

Once, you’re in the app, click on the tour if you want, or you can just skip that part.  Your account that you just used to sign-in will be right there. To add your LinkedIn profile or page, click on the ‘add an account’ option.

add account

Select the ‘LinkedIn page’ option to add your LinkedIn page in Social Champ.

linkedin page

Log in to your LinkedIn profile, if not, and then select the page you want to add in Social Champ to post or schedule content. Click done, selecting your page/pages. Once you have added your LinkedIn page, you can see it in the app. Select the page/pages or profiles, you want to schedule your posts on by clicking on it.

Write whatever you want to post in the content box. You can add text, images, hashtags, emojis, links, or videos to your post.

Content Box

To schedule your post on LinkedIn, select the time, and date you want to publish it, click n the ‘schedule option’ and then click ‘Accept.’

schedule accept

And there you go! You will receive a notification, once your post is successfully scheduled on LinkedIn. Schedule as many posts as you want.

View all your scheduled posts in the ‘Queue’ section.

You can view all your posts in calendar form, from where you can edit, delete or re-schedule them by simple drag-and-drop.

What else?
  • Social Champ offers a built-in media library, which gives you access to unlimited royalty-free images you can add to your posts.

free images

Upload your own images or search of images and GIFs in Social Champ. Your uploaded images will be saved in ‘My Library’ so that you can use them later.

  • For better analytics, you can connect your LinkedIn accounts with bitly. It not only shortens your links but gives a command to track the performance of your shared links.

bitly connect

You can also view your published posts, the number of likes, comments, and shares on your posts in the ‘Analytics’ section.

  • To help you in your process of content curation, you can also use Social Champ’s content suggestion feature. Type any topic you would like to search for, and Social Champ will scan all the latest news, blogs, and articles on that topic and will give you the best and latest stories, in less than a minute.

Make a post

Share the news directly on your LinkedIn page, or other social accounts, by clicking on ‘Make a Post.’

  • Add RSS feed of your website, or any of your favorite blog you want to share on your page. Use the ‘Auto RSS’ feature to automate your social profiles.

To unlock more features including scheduling posts on LinkedIn, sign-in for your free trial of Social Champ now!

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About Author

Sadia is Content Manager at Social Champ. She is a Computer Science graduate who discovered her love for words & now plans on writing forever. When not working on content strategy, she's either sleepy or wondering what to eat! You can ping her at sadia@socialchamp.io.

1 Comment

  1. I’m new to Linkedin but because of this, I’ve learned something new. This kind of content is worth to read. Thanks for sharing.

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