Social Champ is honored to have Shira Abel on board this time for an interview. Shira Abel is the CEO of Hunter & Bard, a marketing agency that works with startups, small companies, and intrapreneurs. She is a sought-after Corporate Speaker and has spoken at Axa Tech, Allianz, eToro, TNW- Europe and many more. She is serving as the CMO for many SaaS startup, sharing her devised experience worldwide at conferences, teaching marketing and judging competitions. She serves as the mentor for more than 500 startups, helping underdeveloped countries to establish their entrepreneurship as her philanthropy work. Business starters, youth, and followers can gain advantage through this interview as Shira will be sharing her tips and experiences.
Social Champ: Hi Shira, How are you? Social Champ is glad to have you. Tell us briefly how did you start your career as a marketing specialist and how this led you to become such a renowned speaker? Moreover, what has been your motivation to become such an extraordinary social media influencer?
Shira: I’m great. Thank you 🙂
I started like most marketers – I started working from as a marketing assistant doing mainly copywriting and worked my way up. My first job in marketing was at a startup. I had to take a test, which was all Star Wars and HTML questions. I got 100%.
How did it lead me to become a speaker? That didn’t happen till years later. What it did do was teach me the basics and give me the opportunity to work hard on interesting things.
My family is my motivation for everything.
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Social Champ: Internet marketing has become an essential field altogether in today’s world. How do you think Internet marketing helps a brand /product flourish in the market?
Shira: Consumers with money are online. Businesses with money are online. If you have a product and want to sell it, having an online presence is extremely helpful. It’s your store and it’s open 24/7.
Social Champ: What recently-developed marketing strategy, technique or tool interests you the most right now?
Shira: Account-Based Marketing is interesting to me. Conversion rate optimization also has my reading time and interest. Tools are the ways you execute, those change constantly. Right now I love Nudge, Folloze, and a few others.
Social Champ: Marketing Strategist takes on the responsibility of moderating communications throughout the corporations/ clients they serve. Describe how you use social media for corporate communications?
Shira: Social media has many purposes. It could be for media relations (Hunter & Bard offers PR services, so we do this a lot), building relationships with key stakeholders in accounts, sending a signal to your competitors or the market, or just showing up and being there – because not being there sends another signal and that’s not a good one. How you use social media should depend on your goals.
Social Champ: As you have spoken at many conferences worldwide like TNW, Content Marketing World, Digital Freedom Festival, Latitude, Pioneers Summit, Arctic, and you are also the radio host of the SaaS Insider Podcast, it must have been a great experience, are there any moments that you hold close and cherish? If so it would be gratifying for us if you share some memories or pictures.
Shira: I love speaking at conferences and there are too many cherished moments. I have been honored to speak at some incredible venues to absolutely incredible audiences. You can find all of the pictures on my Facebook profile. They are public. Picking one of the others is like picking your favorite child. I love them all.
Social Champ: Deliverables are the life’s blood of project management so it only makes sense to do what you can to safeguard against the most common pitfalls. What are ideal deliverables for a strategy project?
Shira: A deeply researched and well-thought-out strategy document that will pull the team on the same page so that everyone not only understands the goal, but the reason and logic behind the goal. Plus a tactical plan that will be executed in stages and who will execute what.
Social Champ: Mentors are the lifelines for success. Who were, or are, your mentors who helped you reach where you are today?
Shira: I’ve been blessed with too many incredible mentors to count, but some have been: Anthony DeCanti, Ben Childs, Barbara Helton-Berg, and my dad.
Social Champ: What methods can you use for effective internal communications?
Shira: For internal communications, we use Slack daily and Skype for weekly meetings.
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Social Champ: How do you manage to juggle multiple projects with competing deadlines? What had been your most successful campaign?
Shira: Have project leads for each project. Keep track of all of it in a Kanban Trello board.
There have been so many… we’ve brought some incredible results for clients. It’s hard to pick – and much of it I can’t give the numbers to. Check out the Hunter & Bard website for a list of our clients and some testimonials. They tell it better than I can.
Social Champ: Being the marketing strategist it would be hard to devote time to social media, but it is very important to use these social media platforms for marketing purposes. What do you think about Social Champ, an automation tool that allows you to schedule posts on Facebook, Twitter, and other social platforms? Have you used any tools? Name your favorite tools for internet marketing.
Shira: I haven’t used social champ before, but check it out just now – I definitely will be trying it. It looks like great value for money in terms of features.
Thank you so much, Shira Abel, Social Champ wishes you all the best for your future endeavors. Thanks for enlightening the audience with Social Media Marketing Efforts.