Snapchat vs. Instagram is a war happening ever since they became competitors.

Silicon Valley adores a decent fight.

Regardless of whether it’s Facebook versus Google, Apple versus Samsung, or Uber vs. Lyft, contenders thrashing it out for clients has become a practice for competing and is woven into the texture of the tech business.

One of the most recent highlights of such battles is Instagram vs. Snapchat—particularly regarding Stories and each application’s appeal to influencers, and brand advertisers.

For entrepreneurs who hope to grow their business and have an impact on their audiences through these online forums.

Understanding the intricate details of each to come up with product marketing efforts is essential for progress.

A general strategy may not be able to fit in.

Social Champ makes it easier for all the struggling marketers out there by categorizing  Snapchat and Instagram according to their features that make them a perfect fit for a flawless marketing campaign.

Story Wars

Snapchat has ruled as the sort of brief video platform since its launch, yet Instagram, known for its picture-sharing intricacy just ventured in to take it’s shot. In August 2016.

This was years after Snapchat first discharged Stories, Instagram released its own adaptation with Instagram Stories.

This enabled clients to share numerous photographs and recordings in a slideshow arrangement.

It was primarily a clone of Snapchat Stories, yet even though it was later to the gathering, engagement immediately began to tip to support Instagram.

For a business devising its online marketing strategy, and pondering where and how to apportion their financial plan, this step is of the fundamental essence.

Brands naturally would prefer not to put their advertising dollars into stages that are “dead.” Snapchat still has greater engagement possibilities.

The regular Snapchat user spends around thirty minutes on the application every day, and 60% of clients make content.

Conversely, the average Instagram user spends around 15 minutes every day on the application, usually browsing.

Focal Points and Geofilters  

Snapchat wins big through their face-adjusting Lenses and area-based Geofilters.

These features are diverse for people using other social networking platforms.

Both of these features are distinct and the most significant source of appeal to its users.

These filters offer some really edgy and intelligent advertising choices, as well as help to customize each Snapchat user’s experience.

On the other hand, Instagram still manages to have a much larger user base just because people can use it to upload any picture at all.

This has made Instagram a great platform to communicate through pictures which can be the focal point of a brand’s marketing strategy.

Brand’s Reach

There is no competition in terms of reach.

While it might be somewhat perturbing for some that the aggregate number of pictures shared, per user, on Instagram has been declining year-over-year, the sheer number of users is still colossally contrasted with that of Snapchat.

And that is particularly true and of great importance when it comes to big brands and celebrities.

Related: Top Social Media Tools That Increase Brand Visibility

Target Business Audience

The heated discussion between Snapchat Stories and Instagram Stories among online networking clients is genuine.

For standard online networking clients, the inclination indeed just relies upon what you’re more comfortable with or what your companions utilize the most.

Organizations and brands, however, must align their marketing efforts with their strategy with regards to which social forum they choose for branding.

Clients regularly add Snapchat or Instagram stories to their present social/showcasing plan.

What we need to honestly consider regardless of the platforms they use is that whether utilizing any of them bodes well for their brand. How are we going to gauge the achievement?

Does their target audience use these apps regularly? How would we draw the audience’s attention to them?

These questions are what we need to inquire before making the decision of whether to us Snapchat or Instagram as a part of a social media marketing strategy.

Related: How To Embrace Your Audience On Social Media

Which One Is Better Your your Brand?

It indeed relies on what your business is and who followers are.

Instagram bodes well for businesses since most of them are already familiar with its interface.

Story posts can be tailored and curated to resemble your brand image.

You can label individuals in story posts, and verified accounts can post links to their posts.

If your business isn’t registered or verified, you can guide your viewers to your Instagram account to reach you.

Once you have exhausted the initial stage of Instagram marketing, Snapchat is an extraordinary decision if your business is growing bigger, putting a rest to the Snapchat vs. Instagram fire!

Choose Smart!

In some cases, neither (Snapchat vs. Instagram) the online networking stages is the correct alternative.

There are situations where customers whose social media pages have low engagement.

Who don’t have numerous followers or whose target audience is beyond 35 to 60 years of age and are advised against utilizing forums like Snapchat or Instagram.

When it makes sense to consolidate Snapchat or Instagram Stories into a brand’s marketing strategy.

Remember that you ought to build up a different designed campaign for both of these highlights.

Your campaign could work with your current social media platforms, or can be specific to Snapchat or Instagram stories.

Snapchat vs. Instagram

Let’s break it down to a particular explanation.

Snapchat vs. Instagram is a very long debate because there are areas where Snapchat has a clear victory, whereas there are areas where Instagram wins by a mile.

Break down;

Audience: Instagram

When we speak about Instagram and audience, it wins by a mile, going as far as thrice the audience of Snapchat.

500 million active users of Instagram takes the lead from the 187 million active users of Snapchat.

Filters: Snapchat

With filters according to locations and time, Snapchat takes a clear win.

Snapchat is especially unique when it comes to filter animations.

If you use the dog filter on Snapchat, you don’t just look like a dog, you also move like one.

If you stick out your tongue, it wags like a dog’s tongue.

Now that just scores some big points in the regards of filters, when it comes to Snapchat vs. Instagram war.

Stories: Instagram

In terms of design, there aren’t many significant factors that separate Instagram Stories from Snapchat Stories.

But there’s one critical thing to note: when you begin viewing one person’s Instagram Story, you’re seamlessly transitioned into the next person’s story unless you click out.

This creates a more addictive experience and keeps you in the Stories feature longer.

Although Instagram brought in stories after Snapchat, it still has a higher value.

This is because of the swipe up option, and also because Instagram has more brands than Snapchat.

Advertisements: Instagram

Undeniably, Instagram advertising is growing, the number of ads on Instagram increased by 28% in 2018.

Instagram ads have proven to be a worthwhile investment, too!

But the main reason Instagram wins is that it offers much cheaper forms of advertising than Snapchat, with the average cost-per-click being between $0.70 and $1.00.

Sponsorship Campaign Reach: Snapchat

As we mentioned in the previous section, Snapchat is more expensive than Instagram.

But it could be a better use of your money depending on your budget and desired market.

Snapchat ads also get 1.5 times more visual attention than Instagram, making it a clear winner if you have the budget for it.

Summing Up

Although Instagram won three categories out of five, there are still a few significant things to take into consideration when choosing an app from the Snapchat vs. Instagram war!

If you think content overload might overshadow your business, consider using Snapchat, at least supplementally.

Businesses can take advantage of the 24-hour limit by posting last minute contests, deals, or free giveaways.

On Snapchat, images are typically raw, unedited, and more authentic.

If you’re attempting to establish a more well-known and established brand identity, it’s inarguable that Instagram can help you more.

Use Instagram to create a professional and sleek brand image.

Use Snapchat to showcase a more authentic, goofier side to your brand.

It’s amusing to reach a lot of people, sure! But it’s more important to create appealing content that resonates with your supreme audience and establishes deep relationships with potential customers, long-term.

Happy Snapgramming!

 

P.S – A lot of the stats have been picked from the updates of 2018! An updated version of 2019 will soon be available too! Stay with us 🙂

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About Author

I'm a wordsmith at Social Champ. When I'm not busy creating masterpieces with my words, I try to maintain snap streaks (@darklordchkles), be weird and random, and daydream about dragons, unicorns, and soup! And I stream all the mess in my head into the articles that I compose! Happy reading. Feel free to ping me at zahra@socialchamp.io <3