Either it is just some photo sharing or a comprehensive photo blogging – Instagram undeniably is the main and one of the leading Visual social media. Now the platform has been run out of just posting and sharing pictures context. ‘Instagram Marketing’ is the most demanded and focused thing since last year. Obviously, it is totally a bizarre to get a higher engagement out of blue to any properly focused posting, as we all strive for. If your likes are decreasing day by day, or engagement is getting lower! It is maybe not your fault. This is probably because you can see the numbers of a platform in same popularity. Well, this is not ‘just’ the reason. Instagram has rolled out non-chronological feedback to 2016, which determines photo to be shown at first and on later in the feed with its mysterious algorithm.
Maybe your main idea behind Instagram using is a large number of followers, but this is not the end. Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network. It is might be harder to hoist your flag in tough competition but yes not so impossible. Here you can get through some tools, tips, and secrets to grow your Instagram make it succulent for you.
Make an Intriguing Bio
One of the first things you should do upon signing up for Instagram for your business is to create a ‘Bio’ that is one of the most important parts for formal digital community interactions and in social status, independent of the clear pictures on the profile wall. For personal use, Instagram is fun and spontaneous. But if you want to use it as a social media marketing tools, you have to be a little more calculating with it. On Instagram, you have very limited space to grab someone’s attention. That is why so many social media experts will put emphasis on crafting the best Instagram bios for your business. Fortunately, there’s a way to get around this so marketers can direct followers to their most valuable content. Just utilize the link section of your Instagram account’s bio.
If you’re a smaller brand or a one-man show, you can still develop a great presence on Instagram. A good Instagram bio should be able to accomplish several goals at the same time. Make it clear about your business’ purpose, indicate how a customer can find you, yet –simple, creative and not boring.
Your Instagram photo even on the wall with others should be catchy and complete enough to get all the attention. We all know that starting with high-quality photos makes your Instagram marketing more effective but this point is not just for the beginner at all. An Instagram wall is the just square arrangement of perfectly squared clicks and yes no one is going to tap that square unless it appeals them. Click To TweetSnap-in square while doing an Instagram shoot, for a better composition.
It is not really difficult to capture a perfect square with setting adjustment on the smartphone camera. This lets a good time save on cropping and ensures that neither essential elements in the photo will be cropped later nor it is going to affect your image’s quality.
“Because shooting photos inside the Instagram app can be limiting, I like to use Camera Awesome by the SmugMug team on my iPhone (also available for Android users). Using this app, you can take fantastic photos using the grid to follow the rule of thirds.” – Peg Fitzpatrick about her favorite Instagram tool.
Related Article : “Manage All Your Instagram Posts With Social Champ!“
Strategize Your Visuals
Making good visuals is just not enough for a greater Instagram engagement. In digital media marketing, you are not alone, you have to get a rank among hundreds of the competitors. But, all you need to create some digital marketing strategies even on the best visuals. First of all, make your account focused and themed. One is following you for the specific genre; for example, if you are a fitness trainer, make your account comprehensive with fitness and health posts, tips and facts. No one seriously is interested to know that how good you are at make-up as well. If you feel a need to market other talent or company you have, make another account of it. However, you can link but not frequently. Getting a tap on your image among hundreds of others in searches is just a gateway. People find your other posts as well after this tap from feed while scrolling down and this is the point to make people your followers. Your wall can have a good blend of video and images. Design all your posts theme oriented with content, genre, and basic color or effect selection as well, this will help to make it attractive and iconic.
Use Hashtags Wisely
Rushing towards hashtags senselessly is not a good idea at all. Instagram even helps you to choose trending hashtags. Select trending hashtags having a better reach to the audience but make sure you’re your chosen hashtags are relevant to the content you are going to post. If these trending tags are relevant to your brand, include them in timely posts to aid discovery. On the topic of search, Instagram also introduced the ability to search by emoji. It is better to use all of ten relative hashtags with your post, company or field if you have found them but it is best to use them strategically.
“If emojis make sense for your brand’s strategy, be sure you’re thinking about how they can be a great channel-appropriate way to convey what copy can’t, but also how they can aid in discovery.” –Jim Tobin, president of Ignite Social Media and the author of Earn It. Don’t Buy It and Social Media is a Cocktail Party.
Get a Way to Promote Social Relationships
Cross-promote whenever you can! The trend on Instagram now is to share the love, so to speak, by tagging others or even by outright promoting other companies, products, and services. Continuing to this you can get massive exposure and build a huge audience by finding large Instagram accounts that are already providing to your demographic and pay for sponsored posts on them and is one of the cheapest CPM (cost per thousand impressions) of any ad platform right now. Also, find influencers within your specific vertical who will showcase your products in a fun and innovative way. Instagram influencers are modern-day celebrities and are creating high-quality digital content. They have a large follower base and are trusted for their opinions on the latest products and trends. Align your brand with the right influencers and you can expand brand awareness and follower reach.
Related Article: “Snapchat vs Instagram For Creative Marketing“
Update Your Profile, regularly.
Your social media marketing demands a regular and maintained business profile. While you can access Instagram from your laptop to engage with content from your followers, to update your account with new content you are confined to a mobile device such as your tablet or smartphone. Making the switch to using a tablet or smartphone for posting to Instagram can be challenging for those, who work primarily from a laptop. Especially if you are trying to manage multiple Instagram accounts at once. Create an editorial calendar schedule your Instagram posts for smooth marketing even on in this transition. You can choose to add these tasks to your to-do list and post them from the native Instagram app or use some of the social media scheduling tools available to help an yes Social Champ is easiest and accurate one for pitch-perfect management.
“What’s great about using this technique is that as your business grows and you use Instagram more, you’ll be able to scale it up to meet the demands of your business.” –Christian Karasiewicz, Social Business Manager at IBM and founder of Social Chefs.
In a nutshell, your content and strategies are key elements of a wonderful marketing and have to be ‘professional yet –people catching.’ Instagram is one of the best social media marketing platforms with great value even greater interactions. Buying likes or followers or the ‘Follow for Follow’ game is not the real point of engagement. You cannot cheat Instagram’s monitoring system with this, rather than this it can promote a negative impact on others. All you need is just to experiment it wisely with playing few tactics.