“You’re never going to kill storytelling because it’s built in the human plan. We come with it.” – Margaret Atwood, author of The Handmaid’s Tale.
We may not realize it, but stories are all around us. Too often, we assume stories are confined to books or movies. But if you look around, they’re everywhere. Take a moment to think about the last time you were captivated by a tale. Were you on the phone with a friend? Perhaps you were reading a blog post like this one?
The story grabbed your attention, but more than that, it captured your emotions and your mind. It had full attention despite everything else going on around you.
My ability to tell a better story than my competitors became the reason we had a successful company.” -Gray Vaynerchuk
“Storytelling is the future of marketing, not comfortable on camera? Work with influencer”
Remember “Just do it” and “Equality.”
Remember “Just do it” and “Equality” two successful and impressive campaigns by NIKE?
What is Storytelling?
If you want to stand out from the crowd, give people a reason not to forget you.” – Richard Branson.
Related Article: 3 Storytelling Tips That Can Make You a Better Digital Marketer
Why Do We Need StoryTelling?
Storytelling works great because:
Its “cause and effect” narrative structure is as our brain uses to configure thoughts. This formula is present in familiar day-to-day dialogues between lifelong friends and colleagues. For example, telling them what happened at work, about the date you went on, giving an explanation, etc.
When stories are well narrated, and characters are authentic, it retains in our mind.
The emotional process in which we get involved through storytelling gets rid of the skepticism.
The traditional way of “advertising” isn’t working at its best these days. It’s getting challenging to get someone to stop on the street to look at a graph. We skip commercials on TV, close advertisement windows on a web page. Storytelling, yet, will continue to be reliable because it’s part of the intrinsic nature of human life.
“People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and archetypes that these brands symbolize.” Quote from the book “Storytelling: The story making machine and formatting minds.”
How Does It Effect on People to be “Yours?”
Ford’s “The Risk of Real” Campaign
How Can Storytelling Be Effective and Precise?
Triggering at the right time is critical.
“Keep It Simple, Stupid.” that might sound rude, but here’s an example for you to get the right idea. Ever heard of Stephen Covey’s book “The 7 Habits of Highly Successful People”? It became an immediate bestseller, why? Because we all want the easiest way to achieve our goals. No one will buy a book titled “999 Habits To Be Successful.” Seven sounds much simpler.
“The art of branding requires creating something contagious that infects people with enthusiasm, making it easy for them to try it, asking them for help in spreading the word, and building the community around it.” -The Art of the Start by Guy Kawasaki.
The Power of Storytelling
Add soundless video content in your marketing strategy.
Make Inspiration to be a “WOW” in the era
“Staying true to your brand, being timely with content, using the power of wow and wonder, and embracing new technologies to tell stories”