Social Media branding and marketing increase your brand’s awareness and provides a boost that is essential for every business in the current era. 78% of small businesses and startups use social media to attract new customers. Interestingly, 33% of customers have identified social media as for how they identify new brands products and services offered.
Social media marketing has the power to increase customer loyalty with the brand. As much as 71% of consumers who received a quick response on social media would recommend the brand to others.
Twitter is one of the most recognized social media network that aid marketers for their businesses.
Let’s take a look at the checklist of everything you and the brand you are working on needs to get on for the Social Media Management of Twitter.
What is Twitter?
Twitter is a small message social media communication tool that enables you to send out messages or updates termed as tweets up to 140 characters long to somebody who subscribes to you termed as followers.
Your tweets can include your general updates as well as a link to any content (blog post, website page, PDF document, etc.) or a photograph or video.
Images Speak Louder than Words!
Adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
The audience follows (subscribe) to your Twitter account, and you follow other people, allowing you to read, reply to and easily share their tweets with your followers termed as retweets.
Deciding Your Twitter Username
Having a user base of more than 328 million monthly active users, finding your dream handle on your first attempt has fewer chances. It is likely to have the possibility of your business name would be taken, or too long or maybe already a cliché.
However, with a little creativity, negotiation, and planning, you can get the perfect Twitter to handle for your business.
Twitter Bio That Attract Followers
Twitter marketers should make certain that their businesses’ identification and the image has a noteworthy branding.
This means that you should have a bio that effectively tells other people and your followers about your company.
Moreover, It should also include a link to the landing page or website of your company. You can even use targeted keywords for your brand’s social media optimization in search engines.
Interaction With Experts And Influencers
Building a brand or even upbringing an already built company requires your connection with the specialists and influencers. Search them, follow them and interact with them regularly. This would enable you to get expert advice, opinions or even endorsement for your brand.
Utilizing Twitter Lists
As we discussed interaction with experts and influencers, creating a list of your influencers is the way to organize them in a group. Twitter Lists will help you see the stream of tweets from your favorite leaders, influencers, social media marketers or even brands.
Twitter supports 1000 lists having a maximum 5000 accounts in each.
Difference between Brand-Centric Profile and Personal Profile
The brand-centric profile consists of an informative and catchy bio, avatar, and your brand’s brief intro or promotion on cover images. Your Twitter profile should tell the journey of your business in a single look, so select visual qualities that best represent you.
Whereas your personal profile can be modified into several ways allowing you to share or tweet your daily life activities using visuals that represent your personal opinions.
Experience, Inspire, Tweet, Repeat
As Twitter has only 140 character limit, along with its vast user database, the tweet you did will most likely be forgotten in a very short span of time. Tweeting regularly develops an impression of a healthy active profile. To keep up with your followers, listeners, influencers, and even competitors, you have to tweet regularly and be consistent about your posts.
Utilizing the Retweet Feature
Retweeting someone else’s tweet is a good way to build social capital and cultivate credibility.
Also, this activity helps the account owner to get information allowing to get noticed and develop relationships with expert influencers.
Also, mention other people in your own tweets by including their @usernames.
These activities establish goodwill and help in cementing your leadership in the industry.
Interaction and Response
As a brand representative or marketer, you should track your brand mentions as well as keywords in order to know what your customers or other people are saying about you and your business. Many customers seek a response on twitter to their complaints or product queries.
Furthermore, you should like and retweet positive messages, address critical tweets in a polite, helpful and respectful manner, and thank those who praised you.
Create A Content Marketing Strategy
Marketers are always looking forward to making strategies for particular social media networks, creating a content marketing strategy and having weekly plans to tweet according to your brand growth.
However, it’s not compulsory to create content every day. Retweeting others and sharing their content can also come in handy.
Hashtag Your Content
One of the native features of Twitter, #Hashtags are readily used by brands that organize their tweets around a specific keyword or topic. However, avoid using more than two or three hashtags per tweet.
Twitter automatically hyperlinks the hashtags, which enables you to click and find all the relevant content where that hashtag was mentioned. It’s a fast and convenient way to find potential customers who may be interested in your product, service or business.
Use Twitter Analytics
Another native feature of Twitter is its Twitter Analytics. You should utilize it to ensure the resonance of your content with the audience. In the analytics dashboard, you will be able to know the best days for tweeting and the content which gets more engagement, along with the demographics of your followers. Through the Analytics tool, you will be able to work better on your strategies, find loopholes and improve your less interactive tweets.
Plan Twitter Chats
Twitter chats are discussions that revolve around your product or service, schedule a chat with your followers, create a particular hashtag to follow questions and respond to them. Followers develop a positive brand image in their minds when they witness their favorite brand interacting and responding to them in a helpful manner.
Twitter Chats can be tracked by a hashtag that allows you to analyze your outreach, audience response and help in reshaping your branding strategy
Share Images and Videos
You must have heard the cliché, “a picture tells a thousand words”, but there is real value in using images to promote viral content. Images help us learn, grab viewers’ attention, and explain complex concepts.
Your tweets that contain images, videos, animated gifs, and links get retweeted more than those that only contain text. So include them whenever possible.
Integrate Twitter into your Website
It’s good practice to integrate your Twitter account into your website or blog. There are several ways to do this, including embedding tweets or using the Twitter share and “Click to Tweet” button.
Use Twitter Management Tools
Signifying a social media marketer, it’s a challenging job to maintain all your social media networks, even leading Twitter alone becomes frenetic when you have a global audience following you.
So you need to schedule your content to adapt to different time zones, copy tweets to engage more audience and increase interaction.
Appropriating the energy of Twitter demands some third-party applications that exert into account the characteristics lacking in the original application directly. There are a number of Twitter third-party tools that are improved for better utilization of social media
One of such emerging social media management tools is Social Champ, that enables you to register twitter post, retweet and repeat your tweets, providing you a higher hand in managing your Twitter marketing.
Learn more about Managing Twitter Using Social Champ!
Now it’s your turn
Use these suggestions to launch (or relaunch) your business’s Twitter presence.
What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and moments here with us in the comments!