Take your pick, Twitter, Facebook or Instagram…
Think of how many times you visit one of these or any other social networking sites on a daily basis? These social networks are the supernovas of our virtual world which is dominating us more than our real world.
Social Media has evolved a lot in the past few years from being a “Cyber World Geek Buzz” to an incredibly flourishing platform for marketers & businesses. Many professionals, entrepreneurs & organizations who are looking for a greater recognition & response for their brands at a reasonable budget are acknowledging these online platforms as their major opportunity.
“Social media has deeply dug its claws in the cyber world and failing to acknowledge that, and not taking advantage of its influential powers, is an indefensible act.”
Is Social Media Management Only About Spray and Pray?
Focus on how to be social, not how to do social.
Most of the people living in today’s Social-Media-Incorporated world think of social media management as simple as just posting content. However, it involves much more than just that.
If you own a business or represent a brand, to grow & market it online is one of the important tasks in your long-term objectives. While managing your business’s social media presence, there are a lot more things you need to do to get the desired results other than posting.
As a social media manager, your only task is not to post & share content randomly on social accounts but to monitor your engagement, build a long-term strategy & be dedicated to wanting you are up to.
Here are a few things that you need to add on your “To-Do-List” if you are a social media manager for any brand.
#1. Bring Your Goals Into Line
Mapping your overall goals is the first step to an effective social media management strategy. Before posting the content try to figure out what your aim is? Are you doing this for the brand awareness or to create more user engagement? Whether your digital marketing strategy is contributing in the right direction towards your long-term goal. Understand the reasoning behind posting will help it align with the overall results you want to achieve & will allow you to implement direct tactics to get the message delivered most efficiently.
#2. Focusing On the Networks That Matter the Most
There is a common misconception among many social media buffs that you have to be active on each & every social media platform, OMNIPRESENT they say. But what if your targeted audience isn’t there? What if you’re a B2B company who is wasting time trying to find its potential audience on Tumbler where the primary audience is teens in early twenties? Time is precious, right? For a social media manager too? Try to focus on the mediums where you could make an impact & your efforts are not getting void. Demographics are the most important of all.
#3. Creating a Monthly or Weekly Calendar
“Plan your work and work your plan.”
You know what they say “If you fail to plan, you plan to fail.” Craft a monthly calendar of your activities & events to be consistent. By this way, you will be able to double check on any mistakes or improvement before the content goes live. This will also help you to plan for the campaigns & upcoming events.
#4. Use a Social Media Management Tool
To make sure that all your creativity, energy & time is utilizing where it is needed the most, a social management tool is essential. It will help you in scheduling your posts, analyzing your performance & most importantly saving your time. There are many such tools available in the market for this purpose for example Buffer, Hootsuite, Sprout Social, etc. if you want to go with a simplest & most efficient one, endorsed by many social media influencers like Guy Kawasaki, Peg Fitzpatrick, Ian Anderson Gray, Neal Schaffer, Alex Khan, and many more, we would recommend Social Champ.
Scheduling is the key to active management.
“Social Champ is the ultimate solution to all the automation you need to schedule your social media content. In one click, you can schedule or post your content on Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram directly and save your time. Social Champ offers to repeat the content that user posts on Twitter and Facebook. For both Social Media Platforms, you can set the number of times, and the gap between the repeats, and let Social Champ handle the rest.”
#5. Listen & Respond
Make the customer the hero of your story.
Brainstorming ideas, crafting the imagination, posting it on social media isn’t enough, the game doesn’t end here! Make sure that you’re actually responding to your followers’ queries or messages, in a more humanly manner within a reasonable time frame. Your response shouldn’t be too robotic, try to personalize it in some way or another. You should also keep an eye on the relevant conversations about your business that are happening without you. Keep searching for the relevant keywords & what your competitors are providing.
#6. Keeping up with the Latest News
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.
Lastly, without any doubts, social media is a fast-moving industry, one day you will find something trending the next day it’s gone! As a social media manager, it is important for you to keep up with the latest happenings. What are the recent development in SMM or SEO, what are the best practices for content creation, or even with the social search algorithms updates? New tools, features, updates can change the whole game & stand along you need to be with the flow. Follow the social media gurus & grasp what they’re up to.