Natasha Takahashi is the chatbot-obsessed traveler, life hacker, singer, and Effective Altruist. She is the co-founder of School Bots, also the founder and Cheif Marketing Officer at Ineffable Marketing. She is one of the most renowned bot marketer guiding startups, businesses and organizations through their digital transformation with a focus on chatbots, messenger automation, social selling, social media marketing, and sales & marketing alignment.
Her skills include Business Development, Business Operations, Event Planning, Event Management, Social Entrepreneurship, Project Management, Social Media, Organizational Management, Advertising, Digital Marketing, Growth Hacking, Marketing Strategy, Social Media Marketing, Chatbots Marketing and Chatbot Development.
She recently spoke at TEDx Speaking Experience at Woodbridge High on the topic: The Secret Not-So-Secret Formula of Be-Do-Have.
Here, in this interview, she’s available with her vast knowledge and experience to both educate and entertain the youth, business, entrepreneurs, and starters.
Social Champ – Hi Natasha, how are you? It’s a pleasure to have you on board with Social Champ.
Could you briefly tell us how you started your career and became a social media celebrity and Bot Marketer specifically? What motivated you to become such an exceptional social media influencer?
NT – Hey Its Natasha Takahashi and I am the co-founder of School of Bots. I started my career working with tech startups in San Francisco and LA I was doing some business & marketing stuff for them but then my career totally shifted, when I read Tim Ferriss and The 4-Hour Workweek, which I’m sure a lot of you guys have read. And from that point forward, I realized I wanted to live more of the digital nomad life with passive income as opposed to always being burnt out i mean working in the startup world in so that led me to eventually be involved with bots where I launched mine marketing agency my conversational marketing agency with Facebook messenger chatbots as soon as they came out in twenty sixteen and then from there pretty much it’s been a wild ride of building that as well as launching school of bots in twenty seventeen which is our educational brand that teaches people how to build and sell chatbots.
Now what’s motivated me to become a social media influencer is really that I love making content and I love communicating with people online who share my mind set in my ambitions because it’s hard to find a large group of people like that anywhere in the world right in just one kind of local area there’s always so many different interests and levels of kind of ambition & experience and all of that and so of Facebook in particular has really allowed me to reach people who are interested in the same stuff that I am and so that’s the first platform they started to build my audience on and my goal really was to also teach people about bot but more importantly show young people that they can have a positive voice in the world and spread that very easily through simple content but just sharing their opinions because right now I think and you know in society over time in history this has happened a lot of times but now more than ever social media allows us to reach huge numbers of people in the shortest amount of time imaginable in so for my generation GMC as well as the following generations that are younger than us there are a lot of negative social media influencers who are telling people emitting negative messages and so for me to be able to combat that and share positive message with people I try to do that every day through videos through written content through collaborations and just always pushing out positivity and showing people that you can do what I have done as well no matter your age so as a content marketer
Social Champ – Natasha, as a content marketer, do you think bots help a product to achieve its goals? How essential is it to have bots for social media campaigns, pages, and customer support?
NT – I think that bots are essential for building up your brand for social media campaigns for customer support for operations automation as a bot marketer or as well as a builder I think of bots as helping three areas of business so there are sales there’s marketing and then there are operations and you’re trying to automate all of these things to help that business eventually have more time to do more innovative things, a lot of the times most businesses and even employees are tied up with managing things as opposed to creating and so bots allow a business to create more as opposed to have to manage everything that they have already built there
Social Champ: Mentors are the lifelines for success. Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?
NT – A lot of people of influence me in my life and some of those people have been with me in person you know helping me get the specific position or pushing me to work at their start up are helping me find a connection or introduction to someone whom I can partner or collaborate with but there are also people who I have followed online for years and I admire their philosophies on life and business so some of those people are Jesse Itzler who I really admire for his spontaneity in just his kind philosophies you do what you can’t and so that’s something I’ve always strived to follow because there are things that you look at me like that’s impossible but with thinking about things in the perspective of am i going to regret this one day you just go ahead and do it and then you realize there’s nothing really that bad can happen from if you fail to instill his philosophy something I always try to apply. Sara Blakely, she embraces making as many mistakes as possible and then in terms of influence-ship or engaging an audience Beyonce is actually someone that I think has a wonderful presence on stage both speaking and singing and performing a pretty much doing anything else as well as on social media and so her personality is something that I also strive to be just because I think you can take a lot from the way that she engages with her fans and also the personality positivity that she emits.
Social Champ: What 3 things should anyone starting in bot industry need to know?
NT – So three things you should know if you’re just starting out in bot industry are, one it’s the wild west right now and so there’s a lot of opportunities to go sell pretty much as many businesses as you could possibly appoint a bat number two is that you need to make sure you follow the guidelines you followed platform policies on any messaging platform that you are building on if you don’t there is a very high likelihood your bot or your client’s bot is going to get banned from the platform which would suck for you guys because you spend a lot of time putting that together and number three is make sure that you experiment a ton with what your audience actually wants to engage with you about or in what manner because there are so many different ways that a conversation can go and it’s really all about at the end of the day figuring out how your audience wants to engage with you and then delivering your content in that way inside of your shop
Social Champ: We found your plans on world domination at LinkedIn? How far have you been successful in your To-Do List? The tasks look pretty daring!
NT – Yes my list of world domination on LinkedIn and I haven’t gotten too far in my list or bucket list of items just yet just because I’ve been focused on these two businesses and a lot of stuff on the list is pretty big and I need to have a lot of time to kind of focus on each other so far I can say that I own some pretty cool companies so far in one of the things I like to own awesome stuff around the world so those two things definitely qualify and I’ll keep you guys updated on each thing that I complete as I go along if you guys want to read the whole list just go to linkedin.com/in/natashatakahashi/ and you can read the whole list inside of my bio
Social Champ: Talk about the biggest failure you’ve had. What did you learn from it?
NT – The biggest failure that I have had is partnering with an industry leader without any proof of delivery so we were supposed to create a piece of content together and it was quite a big piece because we’re creating a course essentially together and so what ended up happening was they didn’t deliver for over four months and me having this approach of friendliness to business partnerships and connections I didn’t push too hard on saying Hey you haven’t delivered it yet so we need to cancel this because obviously, you’re not going to I waited four months until saying okay you know what this is a little ridiculous people had actually reserve there were sixty people who had and pre bought the course and needed to deliver within four months and so at that point I just cut the cord and stop doing any business with that Partner that we had been working with but this was a huge business mistake I lost about sixty thousand dollars on this overall deal because we ended up giving it away eight thousand dollar product to the people who had pre bought this product that we never launched and so those people were potential buyers so essentially loss of sixty grand biggest thing that I learned from that is in an early industry like bots you always need to make sure that the people you’re partnering with actually have previous entrepreneurial experience and experience whenever you are working on together for example course creating or it just educating people on a certain topic and so you just want to make sure that that potential partner or potential co founder has the skills and you actually need from them, in order to complete the task that you guys are wanting to do together
Social Champ: What do you find are bot marketing’s biggest stumbling blocks and what are the best ways you’ve found to overcome them? How do you answer them? What keeps you going when things get tough in your business?
NT – Bot marketing’s biggest stumbling blocks right now or how do you create a chatbot that is super engaging people want to come back to it so like habit forming product but you know a chatbot and also how do not be spammy and annoy people at the same time how do you not make a user feel like you’re invading their inbox and so it’s a very delicate balance between being spammy and being engaging and really at the end of the day it takes experience and experimenting to kind of figure that out for each brand it’s going to be very different for me ecommerce brand opposed to an influencer and so you want to think about things in a conversational manner for you as a user you know as a business owner put yourself in the consumer shoes and think what would be fun to engage with but not too much too invasive in my inbox and then continue to build on those ideas and that’s how we overcome is really just experimenting and not starting out with a huge bang in the user’s inbox but actually starting out small and slow and then building upon that plots content or that bot’s engagement with its users.
Social Champ: In the era of Automation, how do you think social media scheduling tools are connected with the usage of bots? Have you heard of Social Champ, an automation tool that allows you to schedule posts on Facebook, Twitter, and other social platforms? What are your favorite tools for digital/content marketing?
NT – I love platforms like social champ because they allow you to be so much more productive when you’re posting content because what I realized as I started to post a lot more content online is that I can just recycle everything that I use people preach and they don’t really think about as you creating content because you get so involved in how can i make this video awesome how can I make this article awesome but at the end of the day you can just recycle everything that you created and your audience will still love it all the same and so tools like social champ really allow you to do that and the best way possible so I love them and some of my favorite digital marketing automation tools are clickfunnels which I’m sure all of you guys know Canva which is becoming super popular now pretty much allows people like me who love designing things are making things look nice but don’t have Photoshop skills they allow or can allows us to make beautiful visuals for pretty much anything you could possibly want a basic page cover photo to a flyer or brochure so there are so many awesome things at camp allows me to create every single day and say I use that pretty much every day I am in my third favorite tool is actually BeLive.tv it is a facebook live tool that allows you to pretty much add different texts to the actual facebook live in pretty much decorated in a way that is engaging for your users and so I use that pretty much every other day in every week for sure and so that is those are my three top favorite digital marketing tools
Social Champ: What has been your biggest customer success story? Why do you think it was a success?
NT – As much as love sharing our customer success stories I love sharing our students stories way more and so those our students from school of bots to teach how to build and sell chatbots and so two of our students super quickly to share this with you one of them is Oscar and he got three clients a couple weeks after he went through the course and that put his program ROI at 193% because he made his money back from the program and he also was able to charges clients the minimum of 1000$ to build a boat for them and they continue to manage that for them.
On a monthly basis. our second awesome student one of I think we have now about 120 students since January twenty seventeen so in about four months and Rex is one of our other students who got eight clients as soon as I mean I think it was like two or three weeks into the course which was insane and that put his our life for the course at about 800% and if you want to hear more success stories all you have to do is go to schoolofbots/reviews and you can meet all of our awesome students there and hear their stories of how they quit their 9-5 or added bots to their agencies and had a really awesome time making great chatbots for their clients that now have insane ROI.
Social Champ: As a Pro Traveller, would you like to recommend your favorite spots? You can share pictures with us too!
NT – As a pro traveler and some of my favorite spots to go to Thailand, Osaka in Japan and Cancun in Mexico and the reasons are because you know the culture there is very rich the food is amazing but also there are great digital marketing communities in these places and it’s always really interesting to go there and see the makeup of the communities because you’ve got expats you’ve got digital nomads you got remote workers who are developers bloggers and all sorts of awesome people who are just really passionate about what they’re doing so it’s great to be able to experience that in these you could call them exotic locations