Why Social Media Marketing Is Beneficial For E-commerce Websites

Google+ Pinterest LinkedIn Tumblr +

As the whole world is witnessing a paradigm shift in the behavior of sales stores expanding their businesses in the digital world, preferably called E-commerce. Being an E-commerce marketer or entrepreneur you are always looking for new ways to drive traffic and sales to your store.

As we move forward, some sales channels prove profitable and others don’t, whereas the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

Content Marketing plays an important role in elevating the E-commerce business.

Keeping this in mind we’ve put together a solid list of 7 ways to increase your E-commerce traffic and sales.

Spend On Social Media

Evidently, one of the top drivers of social commerce is Facebook. The rest of the breakdown is followed by Pinterest, Twitter, YouTube and Reddit being the highest-performing sites. Yet, depending on your business niche, other sites may prove to be more worthwhile. It’s always about experimenting to find out.

Using Facebook ads, E-commerce companies were able to boost sales by 37 percent.

Owners of many small-to-medium-sized businesses, as well as startups, balk at the thought of spending on social, as proving ROI can be difficult. With this in mind, social media is driving sales more than ever, and not jumping onboard could mean missing a significant opportunity to increase sales for your business.

Recycling Social Media content provides us better insight into what content is already utilized and yielded results which can be used as information to design our next strategy.

 

Paid Traffic

Based on your targeted audience, if your ads are shown to the right people, there’s an increased chance of sales occurring on your E-commerce site.

Most of the new social marketers think that paid traffic is expensive and have probably heard some stories of people who have spent a lot of money – and saw no return.

However, if executed properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level.

The most productive platforms for paid traffic marketing are

  • Facebook
  • Twitter
  • Instagram

ecommerce-target-audience

Launch a Facebook Store

Well, guess what? Facebook isn’t just a great source of traffic. You can also sell directly on Facebook with a Facebook Store.

It’s easy to set up, and a great channel for making sales. Moreover, it integrates directly with your Shopify store, so you don’t have to keep a separate track for inventory changes.

Make it easier for customers to reach you on the biggest social media platform in the world.

ecommerce-facebook-shop-loreal

Prove Your Credibility

With great audience comes greater risks. Buyers will avoid shopping on your E-commerce site if it appears sketchy or otherwise untrustworthy.  One of the first things you need to do is make sure your website is secure. Check out this example from Zara:

ecommerce-zara-secure-credibility

Cybersecurity is a major concern for shoppers these days. In the last five years, 46% of Americans have been the victims of credit card fraud. Security of their information is a priority for online shoppers. You need to recognize this and make the necessary adjustments.

But what can you do to prove you’re trustworthy?

Proudly display any security badges your website is using. For those of you shopping for new potential website security providers, it’s not a bad idea to check them out as a top consideration.

Expand into new territories

One of the underrated & overlooked strategies for growing an online business is to translate the site and begin targeting customers in multiple countries.

While there are dedicated translation plugins and add-ons for most major E-commerce shopping platforms, it’s often best to hire specialized translation services in the countries you wish to expand into.

So If you decide to target new markets, be sure to also take into account the implications on SEO (e.g. geo-targeting URLs and using the Hreflang tag), as well as ensuring that your payment processor accepts payments from the country’s main currencies.

ecommerce-alibaba-new-regions

Use multichannel marketing to impress customers and stand out from the crowd

It’s said that conventional thinking leads to conventional results. If you want to stand out from the crowd, consider how you can appear where no one else does.

The question is that how can you utilize SMS messages or postcards to engage your customers, solve their problems, and increase their loyalty to your brand?

sms-marketing-ecommerce-social

Recognize your customers want to shop from their mobile devices

Just because you have an E-commerce website doesn’t mean you can assume your customers are shopping only from their computers.

The reality is that people use mobile phones and tablets to shop online. Research shows 40% of mobile users have bought something online from their devices. Furthermore, 63% of a millennial shop on their phones.

These numbers can’t be ignored. Make sure your website is optimized for mobile devices. Remember, If your site isn’t mobile friendly, it will turn potential sales away.

For those of you without an optimized mobile site, it could be one of the reasons you’re seeing a decline in sales. I’d make that a top priority on your to-do list.

Something else you can consider is building a mobile app.

amazon-shopping-app-ecommerce

Get More E-commerce Traffic From PPC

Ok so you’ve upped your Instagram game, driven traffic from Facebook ads, optimized your sales with CRO and increase organic traffic with SEO.

Next up you want to get even more of those search engine clicks with SEM. Search engine marketing is a great way to drive additional traffic from Google search queries to your site.

The three types of campaign you can run with Google Ads is search, display, and shopping.

You need to test which ones work for your brand and optimize your ad campaigns too.

ecommerce-ppc

Use Automation and Scheduling Tools

People spend an average of 2 hours a day on social media. Currently, this exceeds the total time spent on eating and drinking, socializing, and grooming.

As a digital marketer or social media enthusiast, despite being bent on keeping yourself informed of the latest insights and eager to join the conversation to build your brand, you probably don’t want to be stuck behind a keyboard 24/7 managing your social media manually. But with so much to manage, how do you juggle it all? Marketing maestros use bulk scheduling social media tools to stay in pace on social media.

What you need is a quick, easy and efficient way of handling your social media platforms and integrating these into your overall marketing strategy. That’s where social media management tools come into play. They offer a one-stop place to create, post, schedule, and analyze all of your social media efforts – eliminating the laborious task of having to switch tabs between dozens of accounts.

Social Champ is the perfect content scheduling tool for small and medium businesses who are looking for unique features to get ahead of the game. Social Champ excels at sprucing up basic features such as posting and scheduling and providing focused and customizable features to reach your audience.

ecommerce-social-champ

I hope that this post has given you at least a few ideas to think about and execute. Additionally, If you have any other tactics worth sharing that you’ve found particularly useful, please share them in the comments below.

SUBSCRIBE TO SOCIAL CHAMP's NEWSLETTER

Share.

About Author

Jibran is the Community Manager at Social Champ. He is a student of Software Engineering at UBIT-University of Karachi. His vast experience in the field of marketing along with his technical skills makes him a great social media marketer and a very sociable person. He is also a public speaker, web developer, and a travel enthusiast. you can email him at Jibran@socialchamp.io

Social Champ Logo

Post Like A Champion

Schedule posts across the top social networks, repeat them and recycle your evergreen content.

Explore a new difference